Deskripsi pekerjaan Marketplace & Ads Specialist Pink Rabbit Lens
Marketplace & Ads Specialist
📍 Tebet, Jakarta Selatan | Work From Office (WFO)
Job Qualifications
- Minimum Diploma (D3) or Bachelor's Degree (S1) in any major.
- Preferably 2 years of experience in marketplace management, e-commerce, or performance marketing. Fresh graduates with strong technical knowledge are welcome to apply.
- Hands-on experience with Meta Ads (especially CPAS) and familiarity with Shopee Ads and/or TikTok Ads.
- Strong analytical skills with a solid understanding of ROAS, CTR, CVR, and Break-Even Point (BEP).
- Good understanding of marketplace strategies, consumer behavior, promotional campaigns, and sales conversion.
- Familiar with marketplace optimization, including product listings, SEO, vouchers, and campaign management.
- Proficient in Microsoft Excel or Google Sheets for data analysis and performance reporting.
- Basic copywriting skills and the ability to develop or evaluate advertising creatives are a plus.
- Experience in the beauty or fashion industry is preferred.
- Detail-oriented, proactive, independent, fast learner, and results-driven.
Job Responsibilities
- Manage and optimize daily operations of Shopee and TikTok Shop.
- Monitor marketplace performance, including product listings, customer chat metrics, reviews, and order cancellations.
- Plan, execute, and evaluate marketplace promotions, vouchers, and sales campaigns.
- Manage and optimize Shopee Ads, TikTok Ads, and Meta Ads (CPAS) based on performance targets.
- Analyze advertising performance by product, including ROAS, CTR, CVR, and profitability.
- Identify high-performing ad creatives and provide actionable recommendations to the content team.
- Prepare weekly and monthly marketplace and advertising performance reports.
- Collaborate with Sales and Creative teams to improve conversion rates, campaign effectiveness, and overall marketplace sales performance.
