Marketing Strategy Manager

Marketing Strategy Manager

PT Global Genetika Indonesia (GGI)

About the Role

PT Global Genetika Indonesia (GGI) is a healthcare and biotechnology company specializing in genetic testing, molecular diagnostics, and personalized health solutions.

We are looking for a Marketing Strategy Manager who can translate business opportunities into impactful marketing strategies, develop innovative products and services, build strong Key Opinion Leader (KOL) partnerships, and drive digital marketing initiatives to accelerate business growth.

This role is ideal for a strategic yet hands-on professional who understands the healthcare market, thinks commercially, and is ready to turn ideas into measurable business results.

Key Responsibilities

1. Marketing Strategy & Business Growth

• - Develop and execute integrated marketing strategies aligned with company objectives, business priorities, and revenue targets.
• - Conduct market research, competitor analysis, customer segmentation, and identify new market opportunities.
• - Develop go-to-market strategies to strengthen brand positioning, market penetration, and customer acquisition.
• - Monitor marketing performance and translate market insights into actionable strategies that drive business growth.

2. Business Development & Revenue Growth

• - Identify and develop new business opportunities, revenue streams, market segments, and strategic distribution channels.
• - Develop and execute business development initiatives to expand GGI's market presence and increase adoption of genetic testing, molecular diagnostics, and personalized healthcare solutions.
• - Build and manage strategic partnerships with hospitals, clinics, laboratories, corporate clients, wellness providers, and other potential business partners.
• - Collaborate with the sales team to develop account acquisition strategies, partnership models, and commercial programs that generate qualified leads and revenue opportunities.
• - Develop business proposals, partnership concepts, and commercial strategies to support new market entry and revenue growth.
• - Monitor business development pipelines, conversion rates, partnership performance, and revenue contribution to evaluate the effectiveness of growth initiatives.

3. Product Development & Go-to-Market Execution

• - Identify customer needs, market trends, and commercial opportunities to develop new products, services, and business offerings.
• - Lead product positioning, value proposition development, pricing recommendations, and go-to-market planning in collaboration with relevant teams.
• - Translate market insights into commercially viable product and service innovations.
• - Coordinate with medical, laboratory, sales, and operational teams to ensure product readiness, market relevance, and effective commercialization.
• - Evaluate product performance and identify opportunities to improve market adoption and revenue contribution.

4. KOL & Strategic Partnership Management

• - Identify, engage, and build long-term relationships with Key Opinion Leaders (KOLs), particularly doctors, healthcare professionals, and relevant industry experts.
• - Develop KOL engagement strategies, educational programs, professional events, and collaborative campaigns that strengthen market awareness and trust.
• - Build strategic collaborations with medical communities, healthcare institutions, and industry partners.
• - Identify opportunities to translate KOL engagement and professional networks into sustainable market development and business growth, while maintaining appropriate professional and ethical standards.

5. Digital Marketing & Brand Development

• - Develop and execute integrated digital marketing strategies across social media, content marketing, digital campaigns, and other relevant channels.
• - Translate complex healthcare and genetic testing concepts into clear, relevant, and engaging marketing messages.
• - Develop campaigns that support brand awareness, lead generation, customer acquisition, and sales conversion.
• - Manage internal teams, external agencies, vendors, or creators to ensure effective campaign execution.
• - Track digital marketing performance, including audience engagement, qualified leads, conversion rates, and contribution to business objectives.

6. Execution, Cross-functional Leadership & Performance Management

• - Lead marketing and business development initiatives from strategy formulation through implementation, evaluation, and optimization.
• - Work closely with sales, medical, laboratory, and operational teams to ensure strategies translate into measurable business outcomes.
• - Establish clear KPIs, timelines, priorities, and performance tracking mechanisms for marketing and business development initiatives.
• - Analyze campaign effectiveness, business development pipelines, and revenue performance to identify gaps and implement corrective actions.
• - Take ownership of execution, resource allocation, and continuous improvement to achieve agreed business targets.

Candidate Background & Preferred Qualifications

We welcome candidates from diverse professional backgrounds, including healthcare, pharmaceutical, diagnostics, biotechnology, FMCG, consumer health, beauty, wellness, and other product-driven industries. Candidates should demonstrate proven experience in marketing strategy, product development and launch, KOL management, digital marketing, business development, and revenue growth. Experience in the healthcare industry is a strong advantage.

Medical doctors (MDs) with relevant experience in marketing, healthcare business development, service or product innovation, KOL engagement, or commercial strategy are particularly encouraged to apply. However, this role requires demonstrated marketing capabilities, strategic thinking, commercial acumen, and hands-on execution beyond clinical expertise alone. We value candidates who can translate market opportunities into actionable initiatives and measurable business results.

Requirements

- Bachelor's degree in Marketing, Business Management, Communications, Healthcare Management, Medicine, or a related field.

- Minimum 5 years of relevant professional experience in marketing strategy, product marketing, business development, digital marketing, or a related field.

- Experience in healthcare, pharmaceutical, medical devices, diagnostics, biotechnology, wellness, or other relevant industries is highly preferred.

- Strong understanding of marketing strategy, product development, go-to-market planning, brand positioning, and customer acquisition.

- Proven experience developing and executing digital marketing campaigns and evaluating their performance.

- Demonstrated ability to build and manage relationships with KOLs, doctors, healthcare professionals, or strategic partners.

- Strong analytical, project management, communication, and stakeholder management skills.

- Commercially minded, proactive, and comfortable working across strategic planning and hands-on execution.

- Able to manage multiple projects, work independently, and deliver measurable results.

What We Are Looking For

• - Strategic Thinker: Able to identify opportunities and build structured, data-driven marketing strategies.
• - Product Innovator: Understands market needs and can translate them into relevant products and services.
• - Relationship Builder: Skilled at developing meaningful, long-term KOL and strategic partnerships.
• - Digital-Savvy Marketer: Understands digital channels, content strategy, campaign execution, and performance metrics.
• - Hands-on Executor: Does not stop at planning; takes ownership and drives initiatives through implementation.
• - Business-Oriented Professional: Focuses on measurable impact, market growth, and commercial outcomes.

If you are passionate about healthcare innovation and ready to turn marketing strategies into real business growth, contact us on our website, we would love to hear from you.