Marketing Specialist

Asia Partners IFBD Limited is a premier sports intellectual property (IP) branding and management firm based in Hong Kong. We specialize in acquiring, scaling, and managing global and regional sports assets, driving commercial monetization through high-value corporate sponsorships, elite brand collaborations, official merchandise licensing, and premium content networks.

As part of our aggressive global expansion strategy, we are establishing our operations in Indonesia. This localized market footprint aims to architect next-generation digital media assets, launch premium tournaments, and secure strategic partnerships with top-tier athletic institutions. We are building an agile, high-performance team in Jakarta to revolutionize the commercial sports entertainment landscape in Southeast Asia.

Job Description: Marketing Specialist

Location: South Jakarta

Reporting To: Hong Kong Headquarters

Position Overview: Turn sports IP into cultural and commercial phenomenons. You will architect the regional marketing strategy, transform sporting events into premium entertainment properties, and build high-value B2B sponsorship alliances that local brands compete to join.

The Core Mission & Deep-Dive Responsibilities

• IP Monetization Campaigns: Design and deploy comprehensive, omni-channel B2B and B2C commercial campaigns that skyrocket the market value of our sports properties, tournament IPs, and licensed athlete portfolios.
• Experiential Brand Activations: Conceptualize and direct high-octane, on-the-ground branding experiences, stadium takeovers, and elite corporate hospitality lounges during high-profile matches and tournaments with PSSI and Fullball Indonesia.
• The Ultimate Sponsorship Deck: Craft visually stunning, data-backed commercial pitch decks that map specific consumer metrics to local corporate marketing goals, securing anchor sponsors for new sports properties.
• Market Intelligence & Analytics: Conduct continuous deep-dives into the Indonesian sports demographic landscape. Identify untapped youth fan bases, emerging athletic trends, and consumer purchasing habits to de-risk our commercial expansions.
• Cross-Functional Creative Synergy: Act as the strategic project manager connecting our AI Animation artists, Social Media managers, and Sales execution teams to ensure a unified regional brand identity.

Tech Stack & Systems Mastery

• Project Management: Advanced proficiency with enterprise cloud-based collaboration software and agile marketing workflow platforms.
• Data Analytics & Market Intelligence: Strong capability navigating digital audience analytics suites, media monitoring software, and specialized sports demographic data frameworks.
• Executive Presentation Engines: Expert mastery of modern digital design applications, slide deck software, and visual storytelling tools for high-stakes executive boardroom pitches.

Performance Drivers & What Success Looks Like

• Quarterly Win: Securing multiple anchor corporate brand collaborations per half-year cycle.
• Activation Excellence: Zero logistical friction and 100% brand visibility execution across all regional sporting events.
• Audience Scaling: Achieving measurable growth in fan affinity metrics across our managed sports IP portfolio.

Requirements & DNA

• 5+ years of battle-tested experience in brand marketing, sports entertainment, or high-tier advertising agencies.
• Strong understanding of brand equity, sponsorship valuation models, and commercial corporate partnerships, with a strong sense of marketing strategy.
• An absolute obsession with the global business of sports.
• Fluent in written and spoken English and Bahasa Indonesia.