Deskripsi pekerjaan Marketing Specialist Bellavira Aesthetic Clinik
Marketing Specialist (Beauty Clinic)
Job Purpose
Responsible for planning and executing marketing strategies to increase brand awareness, attract new customers, maintain customer loyalty, and achieve sales targets for the beauty clinic through both online and offline marketing activities.
Duties and Responsibilities
- Develop and implement marketing strategies to promote the clinic’s services and products.
- Create and manage promotional campaigns, special offers, and marketing programs.
- Conduct market research and analyze beauty industry trends, competitors, and customer behavior.
- Collaborate with the social media and content team to create engaging marketing content.
- Plan and execute online and offline promotional activities, including events, partnerships, and sponsorships.
- Build relationships with influencers, KOLs, communities, and business partners.
- Monitor and evaluate the effectiveness of marketing campaigns and promotional activities.
- Analyze sales and marketing performance data to improve campaign results.
- Coordinate with operational and medical teams regarding promotional programs and service launches.
- Manage customer acquisition and retention strategies.
- Handle branding activities to maintain and improve the clinic’s image and reputation.
- Prepare regular marketing reports and performance analysis.
- Support the achievement of monthly and annual sales targets.
Qualifications
- Bachelor’s Degree in Marketing, Communication, Business Administration, or related fields.
- Minimum 1–2 years of experience in marketing, preferably in beauty clinics, aesthetic centers, skincare, cosmetics, or healthcare industries.
- Strong understanding of digital marketing and social media trends.
- Excellent communication, negotiation, and presentation skills.
- Creative, target-oriented, and able to work under pressure.
- Familiar with marketing tools and analytics platforms.
- Having a network with influencers or beauty communities is an advantage.
- Strong interpersonal and teamwork skills.
- Able to create marketing ideas and promotional strategies effectively.
- Passionate about beauty, skincare, and aesthetic industry trends.
Required Skills
- Marketing Strategy
- Digital Marketing
- Branding & Promotion
- Communication & Negotiation
- Market Research
- Campaign Management
- Social Media Understanding
- Analytical Thinking
- Customer Relationship Management
- Creative Thinking
