Deskripsi pekerjaan Marketing Officer Goodpets Indonesia
Marketing Officer is responsible for planning, managing, and optimizing all marketing initiatives to drive user acquisition, engagement, and customer retention for Goodpets.
This role will lead the execution of marketing programs through community engagement, partner activations, events, digital marketing initiatives, and promotional campaigns to support sustainable business growth.
Success in this position will be measured by user growth, campaign effectiveness, customer acquisition cost (CAC) efficiency, user engagement, and the overall contribution of marketing activities to business objectives.
Requirements
- Minimum 2 years of experience in Marketing, preferably within the retail industry.
- Proven experience in end-to-end marketing campaign management, event execution, community activation, and digital marketing.
- Experience collaborating with pet communities, organizations, or animal-related groups is highly preferred.
Strong communication, project management, and stakeholder management skills.
Data-driven mindset with the ability to analyze campaign performance and generate actionable insights.
Key Responsibilities
1. Community Development & Engagement
- Develop and nurture relationships with pet communities to increase brand awareness and user acquisition.
- Plan and execute community engagement programs and initiatives.
- Build long-term partnerships with community leaders and key stakeholders.
2. Marketing Campaign Planning & Execution
- Develop and implement integrated marketing campaigns aligned with business objectives.
- Coordinate campaign execution across online and offline channels.
- Monitor and optimize campaign performance to maximize ROI.
3. Event Management & Brand Activation
- Plan, organize, and execute events, exhibitions, and promotional activities.
- Manage event logistics, budgets, and stakeholder coordination.
- Ensure successful brand representation and customer engagement during activations.
4. Partner Marketing Activation
- Collaborate with strategic partners to create joint marketing initiatives.
- Develop co-branding and cross-promotion opportunities to expand market reach.
- Maintain strong relationships with partners and evaluate partnership performance.
5. Digital Marketing Support
- Support digital marketing initiatives across social media, content marketing, paid advertising, and CRM channels.
- Work closely with internal teams to ensure consistent brand messaging and campaign execution.
- Assist in optimizing digital acquisition and retention strategies.
6. Performance Analysis & Reporting
- Track and analyze marketing performance metrics, including user acquisition, engagement, retention, and CAC.
- Prepare regular performance reports and provide recommendations for improvement.
- Use data and insights to continuously refine marketing strategies and activities.
