Marketing Manager

Job Summary

We are seeking an experienced and strategic Marketing Manager to lead our sales and marketing operations in the uniform and garment industry. The ideal candidate will be responsible for driving revenue growth across both private B2B clients and government sectors, managing end-to-end procurement processes, and bridging customer demand with our internal production capabilities.

Key Responsibilities:

1. Strategic Growth: Develop and execute comprehensive marketing and sales strategies to expand market share in both corporate (B2B) and government sectors.
2. Account & Client Management: Build, nurture, and maintain long-term relationships with key corporate accounts, institutional buyers, and government stakeholders.
3. Government Procurement & Tenders: Lead and oversee government bidding/tender procedures (including LKPP e-Catalog management), from eligibility document preparation to proposal submission and contract award.
4. Market Intelligence: Monitor garment industry trends, competitor activities, and market shifts to identify emerging business opportunities and product demands.
5. Cross-Functional Coordination: Collaborate closely with the production and supply chain teams to ensure order feasibility, capacity planning, production timelines, and quality alignment.
6. Deal Closing & Negotiation: Direct negotiations on contracts, pricing models, and terms with enterprise clients and strategic business partners.
7. Reporting & Governance: Track, analyze, and present periodic sales performance metrics, pipeline forecasts, and budget achievements to senior management.

Qualifications & Requirements:

• Work Experience: Minimum 5 years of proven sales/marketing experience (7–8 years strongly preferred), with a demonstrated track record in the uniform, garment, or apparel manufacturing industry.
• B2B & Government Expertise: Hands-on experience managing corporate (B2B) accounts and navigating government procurement systems (LKPP e-Catalog / LPSE) is highly desirable.
• Education: Bachelor’s degree in Business, Marketing, Textile Engineering, or a related field.
• Core Competencies: Exceptional negotiation, presentation, and interpersonal communication skills.
• Leadership & Collaboration: Self-driven leader capable of working independently while effectively coordinating across departments (Production, Finance, Logistics).
• Mindset & Mobility: Result-oriented with strong business acumen and willingness to travel for client visits or tender representations as needed.