Marketing Manager

Position Summary:

Responsible for developing and executing TP-Link Indonesia’s local marketing strategy, with a focus on brand building, content marketing, SEO, GEO, channel marketing and offline market activities.

Key Responsibilities:

1. Develop annual and quarterly marketing plans aligned with business priorities.
2. Strengthen the local brand presence of TP-Link, Tapo, VIGI and Omada.
3. Lead website content, SEO and Generative Engine Optimization initiatives to improve visibility on search engines and AI platforms.
4. Plan localized product content, industry articles, case studies and marketing materials.
5. Manage dealer branding, retail displays, signboards, POS materials and other channel marketing programs.
6. Plan and evaluate exhibitions, roadshows, dealer events, product launches and sponsorship activities.
7. Establish standards and SOPs for events, branding materials and marketing execution.
8. Manage the marketing budget, agencies, vendors and local marketing team.
9. Measure campaign effectiveness, lead generation, brand exposure and return on marketing investment.
10. Work closely with sales, product, B2B and headquarters teams.

Requirements:

1. At least 7–10 years of marketing experience, including team management experience.
2. Experience in IT, consumer electronics, networking, CCTV or related industries is preferred.
3. Strong experience in SEO, content marketing, digital visibility and brand marketing.
4. Familiar with the Indonesian channel, retail and B2B market.
5. Strong project management, analytical and communication skills.
6. Fluent in Bahasa Indonesia and English; Mandarin is an advantage.