Marketing Manager (Raja Beli Emas)

We’re currently hiring for our sister company, Raja Beli Emas a growing company in the gold and financial services industry, for a senior-level Marketing Manager to lead our Marketing & Creative tea

Marketing Strategy & Planning

• Develop and execute end-to-end marketing strategies aligned with business objectives, brand positioning, and customer growth.
• Build annual and monthly marketing plans, campaign roadmaps, content strategies, and marketing calendars.
• Conduct market, competitor, consumer, and industry research to identify growth opportunities.
• Develop integrated marketing strategies across digital, social media, content, campaign, and offline channels

Campaign & Creative Strategy

• Lead the development and execution of marketing campaigns from concept to evaluation.
• Develop campaign concepts, key messages, creative directions, and communication strategies.
• Ensure every campaign has clear objectives, target audiences, timelines, budgets, and KPIs.
• Develop creative approaches that are relevant to the gold, financial, and retail industry

Content & Social Media

• Lead the overall content strategy across social media and other digital platforms.
• Oversee the end-to-end content process, including ideation, production, publishing, and performance evaluation.
• Drive creative and engaging content that strengthens brand awareness, customer trust, engagement, and conversion.
• Ensure content remains relevant to market trends, customer behavior, and the company's brand identity.

Creative Team Leadership

• Lead and manage a creative team of approximately 10–15 people, including Content Creators, Copywriters, Graphic Designers, Video Editors, Social Media, and other creative functions.
• Establish team structure, workflow, priorities, and performance standards.
• Provide creative direction, coaching, feedback, and development to team members.
• Ensure creative deliverables meet quality standards and are delivered according to timeline.
• Build a high-performing, collaborative, and accountable creative culture.

Brand Management

• Develop and maintain consistent brand positioning, visual identity, tone of voice, and communication across all marketing touchpoints.
• Ensure all marketing and creative outputs are aligned with the company's brand direction.
• Strengthen Raja Beli Emas' market presence and customer trust through consistent brand communication.
• Lead the development of marketing materials, promotional assets, and brand campaigns.

Marketing Performance & Optimization

• Define and monitor marketing, campaign, content, and team KPIs.
• Analyze campaign and content performance to identify insights and areas for improvement.
• Utilize customer and marketing data to optimize campaigns and marketing activities.
• Prepare regular marketing performance reports and strategic recommendations for Management.

Cross-Functional & Management Collaboration

• Work closely with Management/Directors to translate business objectives into marketing strategies and initiatives.
• Collaborate with Sales, Operations, Business Development, and other teams to support business growth.
• Manage multiple marketing projects simultaneously while ensuring proper prioritization and execution.
• Act as the main strategic point of contact for Marketing & Creative.

Requirements

• Minimum 5–8 years of experience in Marketing, Digital Marketing, Brand, Creative, Marketing Communications, or related fields.
• Minimum 2–3 years of experience in a managerial or leadership position.
• Proven experience managing or leading a 10–15 person creative/marketing team or a comparable team structure.
• Experience in financial services, fintech, banking, insurance, investment, gold/precious metals, retail financial services, or other regulated industries is highly preferred.
• Strong understanding of end-to-end marketing, including marketing strategy, campaign management, content, creative, branding, social media, and performance evaluation.
• Strong creative thinking, campaign ideation, storytelling, and content development skills.
• Strong understanding of digital marketing, social media, content strategy, branding, and customer acquisition.
• Strong commercial mindset with an understanding of how marketing contributes to brand growth, customer acquisition, engagement, and business performance.
• Strong leadership skills with proven ability to manage, coach, and develop a large creative team.
• Excellent delegation, prioritization, project management, and decision-making skills.
• Data-driven and comfortable working with marketing KPIs and performance metrics.
• Strong communication and stakeholder management skills, particularly when working directly with Management/Directors.
• Able to manage multiple projects and work effectively in a fast-paced, dynamic, and target-driven environment.
• Strong awareness of social media trends, content trends, AI tools, digital platforms, and emerging creative technologies (Financial Industry)
• Willing to work WFO and be placed according to business requirements.