Deskripsi pekerjaan Marketing Manager-Direct Selling PT FPG DAGANG INDONESIA
Marketing Manager – Direct Selling
Responsibilities
Develop and execute direct selling marketing strategies to increase brand awareness, sales, and the growth of the reseller or partner network.
Develop strategies for recruiting, activating, and retaining resellers, distributors, and sales agents.
Design promotional programs, incentive schemes, sales challenges, and campaigns to improve the productivity of the direct selling team.
Manage online and offline marketing campaigns, including community events, gatherings, training sessions, seminars, and product launches.
Prepare marketing materials, product knowledge content, sales kits, and training programs to support sales activities.
Analyze market trends, competitors, customer needs, and sales performance to support business decision-making.
Monitor sales targets, the effectiveness of marketing programs, and the development of the reseller network.
Develop affiliate marketing, referral, partnership, and B2B collaboration programs.
Build and maintain strong relationships with leaders, distributors, resellers, communities, and business partners.
Coordinate with the Sales, Business Development, Operations, Product, Indonesia, and China teams regarding marketing strategies and activities.
Prepare regular marketing and sales performance reports for management.
Qualifications
Minimum bachelor’s degree in Marketing, Business, Management, Communication, or a related field.
Minimum 3–5 years of experience in Marketing, Sales, Business Development, or Direct Selling.
Experience in direct selling, network marketing, retail, e-commerce, FMCG, beauty, or consumer goods is preferred.
Having an established network within direct selling communities, distributors, resellers, sales agents, or offline store owners is an advantage.
Fluent in Mandarin, both spoken and written.
Strong understanding of Direct Selling, Digital Marketing, Affiliate Marketing, Community Marketing, and B2B Marketing.
Able to develop promotional strategies, incentive programs, and activities to improve sales and network productivity.
Proficient in Google Analytics, Microsoft Excel, and other data analysis tools.
Strong communication, negotiation, presentation, and leadership skills.
Target-oriented, analytical, and able to work both independently and collaboratively.
Willing to travel for business and attend marketing or community events outside the office when required.
