Marketing Manager (Crypto Industry)

Job Overview:

We are seeking a dynamic and results-driven Marketing Manager with expertise in the crypto, blockchain, and Web3 space. This role requires someone with a strong understanding of digital marketing, community growth, and brand positioning in the crypto ecosystem. The ideal candidate will be responsible for driving user acquisition, engagement, and brand awareness through innovative marketing strategies.

Key Responsibilities:

1. Marketing Strategy & Brand Development

• Develop and execute a comprehensive marketing strategy to drive brand awareness and user adoption.
• Define the brand’s positioning in Indonesia crypto industry.
• Work closely with the product and business development teams to align marketing efforts with business goals.
• Identify and capitalize on industry trends and market opportunities

2. Community Growth & Engagement

• Build and manage strong communities on Telegram, Discord, X (Twitter), Reddit, and other platforms.
• Develop content and campaigns to educate, engage, and retain users.
• Organize AMAs, Twitter Spaces, and virtual events to enhance community involvement.
• Monitor social media sentiment and respond to feedback in real time.

3. Content Marketing & Social Media Management

• Oversee the creation of high-quality blog posts, newsletters, and thought leadership content.
• Develop engaging content for X (Twitter), LinkedIn, Instagram, TikTok, Telegram, Facebook and YouTube.
• Work with graphic designers and content creators to ensure a consistent brand voice.
• Optimize content for SEO and organic reach

4. Partnerships & Influencer Marketing

• Identify and collaborate with crypto influencers, KOLs (Key Opinion Leaders), and media outlets.
• Develop strategic partnerships with exchanges, DeFi projects, NFT platforms, and blockchain communities.
• Manage PR and work with journalists to get coverage in CNBC, Investors Daily & other related mainstream media.

5. Performance Marketing & Growth Hacking

• Plan and manage paid advertising campaigns across Google, Twitter, and crypto-native platforms.
• Track and analyze key marketing KPIs (CAC, retention, engagement, ROI) including the funnelling for each channel.
• Experiment with growth hacking techniques to drive viral adoption

6. Event & Webinar Management

• Organize and promote virtual events, summits, and panel discussions.
• Represent the brand at blockchain conferences and networking events.
• Coordinate sponsorships and speaker opportunities at major industry events.