Deskripsi pekerjaan Marketing Executive - Education & Training Product Atlaz
We are looking for an experienced, results-oriented Marketing Executive to take ownership of revenue growth across our education and training product lines.
You will be the person who turns marketing activity into measurable sales. If you love number, moving fast, and working across both domestic and international markets, this role is for you.
What You'll Own (Key Responsibilities)
1. Drive Sales Targets for CLT Training Products
- Own and deliver the sales/revenue target for our CLT training products.
- Build and run demand-generation campaigns (digital, content, events, referrals) that convert into enrollments.
- Design pricing, promotions, and bundles that increase conversion and average order value.
- Manage the full funnel from lead generation to closing.
2. International Partnerships & Distributor Development
- Identify, approach, and secure new international distributors and channel partners.
- Build partnership proposals, pitch decks, and commercial terms that attract high-quality partners.
- Onboard, enable, and support distributors to sell our products effectively in their markets.
- Manage ongoing partner relationships and track partner-driven revenue.
3. Grow K-12 Course Products
- Develop and execute marketing plans to grow enrollment for our K-12 course offerings.
- Target the right audiences (parents, students, schools, tutoring centers).
- Build partnerships with schools and education institutions where relevant.
- Optimize campaigns based on enrollment data and cost-per-acquisition.
4. Market Prediction Test Products
- Position and promote our prediction test products to students and institutions.
- Run seasonal and exam-cycle campaigns aligned with academic calendars.
- Increase repeat usage and cross-sell prediction tests into training and course customers.
Cross-Cutting Responsibilities
- Set clear KPIs and report on performance (leads, conversion, revenue) regularly.
- Manage marketing budget and allocate spend to the highest-return channels.
- Coordinate content, social media, paid ads, email, and events into one coherent plan.
- Work closely with the founder/leadership and the product team to align strategy.
Requirements (Must-Have)
• More than 3 years of proven marketing experience, preferably in education, edtech, training, or a B2B/B2C sales-driven environment.
• Demonstrated track record of hitting sales or revenue targets not just running campaigns, but deliverables.
• Experience in partnership, channel, or distributor development (international experience is a strong plus).
• Excellent written and spoken English (you will communicate with international partners).
• Strong analytical skills: comfortable with funnels, conversion metrics, and reporting.
• Self-driven, organized, and able to manage multiple product lines and campaigns at once.
• Solid communication, negotiation, and presentation skills.
Nice-to-Have (Preferred)
- Experience in the education / test-prep / K-12 industry.
- Existing network of international education distributors or partners.
- Familiarity with CRM and marketing automation tools.
- Additional language skills for target international markets.
What We Offer
- Competitive salary + performance-based bonus tied to sales targets.
- Opportunity to build and lead the growth function across multiple education products.
- Direct impact and ownership, your results will be clearly visible.
- Career growth opportunity as company Head of Global Business Development
