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Medical insurance
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Skills
Job description for Marketing Executive (Digital) at Ellipsiz DSS Pte Ltd
- Embarking Digital Marketing strategies as platform for marketing products
- Innovate and present new marketing platforms and strategies
- Contact, interview and work with third party graphic designers, web designers, and videographers to create unique and engaging content
- Develop engaging online content including forums, videos, graphics, and blogs; Key programs include - SEO/SEM, EDM, Customer Retention, Referrals, Funnel Optimization and Partnerships
- Plan and execute marketing projects, CRM Targeted Marketing campaigns and SMS and E-mail based marketing initiatives
- Ideation and creation of collaterals, distributing them in various media and social platforms
- Monitor and analyze content success
- Measure impact and effectiveness of various media and social platforms using a variety of web analytics tools
- Reviewing and actively managing website
- Responsible for generating new leads by converting site traffic through calls-to-action, landing pages, and promotions
- Using and researching the internet and new media to reach new customers and retain existing customers
- Keep abreast of new social media sites, web technologies, and digital marketing trends
- Identify areas for improvement and implement solutions
- Diploma in Marketing, Business or related field
- Min of 3 years’ experience in digital marketing
- In-depth knowledge of marketing techniques including digital platform and databases
- Experience in implementing and managing digital advertising campaigns on various platforms eg Facebook advertising, Instagram, Google Display Network and Search Engine Marketing, YouTube advertising etc
- Knowledge of SEO tools like Google AdWords and online analytics
- Experience using Email Marketing Software
- Proficient in Adobe Photoshop, Illustrator & InDesign
- Ability to multi-task and meet strict deadlines
- Excellent communication and interpersonal skills
- Ability to follow instructions and work independently on projects
- Good understanding of office management