As the Marketing Coordinator for EF English First for Kids and Teens franchise business, you will be responsible for helping EF English First centers of a franchise group to develop strategic local marketing plans that deliver on their business objectives while leveraging the national marketing tools, programs, and plans.
With a thorough analysis of customer behavior, you will be responsible for developing and delivering market insight into the business to improve brand awareness, acquiring high-quality marketing leads, and successful sales and marketing activities.
-Serve as marketing focal point for the group and EF English First team in assigned Area. Liaise between EF Central marketing team and EF -English First team to facilitate knowledge, understanding and implementation of national marketing tools – in that capacity, frequent business travels within Indonesia is required
-Lead and educate the EF English First team on marketing objectives, activities, goals and resources
-Consult and coach EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning, with measurable goals, that delivers on business objectives
-Develop strong working relationships with EF English First team and become a vital, strategic advisor to their center’s business
-Equip EF English First team with the knowledge and tools they need to properly guide their marketing strategies and measure results
-Empower EF English First team in within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration and delivery of results
-Develop and deliver data-driven recommendations that drive continuous improvement and fast change
-Review local creative and marketing activities to ensure compliance with EF English First brand standards
-Develop and align strategic marketing plan across all EF English First centers in the group
-Direct EF English First team to create marketing strategies that improve customer retention and drive new referrals to deliver long term, sustainable student growth
-Lead and participate in group business reviews and meetings
-Relevant degrees and training in the fields of marketing or retail
-At least 2 years of experience in retail marketing management / leadership role
-Excellent communication and ‘people’ skills and the ability to build strong relationship with franchisee, EF English First team and EF Central team
-Great presenter and strong persuasion skills
-A good team player and strong ability to lead and motivate the team to increase sales
-Ability to work under pressure and handle challenging situations
-Driven, highly motivated and passionate about sales and marketing
-Proficient in both spoken and written English and Bahasa Indonesia (active)
-Ability in planning and forecasting through strong analytic skills in sales figures and insights