Deskripsi pekerjaan Marketing Coordinator-EF Cimahi English First Cimahi
As the Marketing Coordinator for EF English First for Kids and Teens, you will be responsible for helping EF English First centers within a franchise group develop strategic local marketing plans that meet their business objectives while leveraging national marketing tools, programs, and plans. Through thorough analysis of customer behavior, you will be responsible for developing and delivering market insights to improve brand awareness, acquire high-quality marketing leads, and execute successful sales and marketing activities. With support from the EF Central team, you will ensure that promotions are run accurately and in accordance with EF standards. You will also be responsible for marketing materials, including displays at Center, CRM, internal engagement, and customer-facing materials.
Job Descriptions:
- Serve as the marketing focal point for the group and the EF English First team in the assigned area. Liaise between the EF Central marketing team and the EF English First team to facilitate knowledge, understanding, and implementation of national marketing tools – in this capacity, frequent business travel within Indonesia is required.
- Lead and educate the EF English First team on marketing objectives, activities, goals, and resources.
- Develop and maintain school partnerships in Cimahi.
- Consult and coach the EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning with measurable goals that deliver on business objectives.
- Develop strong working relationships with the EF English First team and become a vital strategic advisor to their center’s business.
- Equip the EF English First team with the knowledge and tools they need to guide their marketing strategies and measure results accurately.
- Empower the EF English First team within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration, and delivery of results.
- Develop and deliver data-driven recommendations that drive continuous improvement and fast change.
- Review local creative and marketing activities to ensure compliance with EF English First brand standards.
- Develop and align strategic marketing plans across all EF English First centers in the group.
- Direct the EF English First team to create marketing strategies that improve customer retention and drive new referrals to deliver long-term, sustainable student growth.
- Lead and participate in group business reviews and meetings.
Requirements:
- Relevant degrees and training in the fields of marketing or retail.
- At least one year of experience in retail marketing management/leadership or a sales background.
- Excellent communication and people skills, with the ability to build strong relationships with franchisees, the EF English First team, and the EF Central team.
- Great presenter with strong persuasion skills.
- A good team player with a strong ability to lead and motivate the team to increase sales.
- Ability to work under pressure and handle challenging situations.
- Be a champion of innovation with sound market and industry knowledge.
- Driven, highly motivated, and passionate about sales and marketing.
- Proficient in both spoken and written English and Bahasa Indonesia.
- Ability to manage finance, budget, and performance reports.
This position will be placed in EF Cimahi.
