Deskripsi pekerjaan Marketing Communications Manager PT. Mutia Culinary Concepts
This position is for our group company, CK STAR ENTERTAINMENT.
Qualifications :
- Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- Base in Jakarta.
- Minimum 3 years of experience in Marketing Communications, Marketing Manager, or a similar role, preferably within the entertainment, live events, concert promoter, music, media, or creative industry.
- Proven experience in developing and executing integrated marketing and promotional campaigns that drive audience engagement and ticket sales.
- Strong understanding of marketing communications, branding, digital marketing, social media management, and public relations.
- Demonstrated experience in media relations, including writing press releases and managing relationships with media partners.
- Experience in sponsorship acquisition, partnership development, and brand collaboration is highly preferred.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Experience in planning, managing, and monitoring marketing and advertising budgets.
- Excellent stakeholder management skills, with the ability to coordinate effectively with artist management, sponsors, agencies, media partners, and internal teams.
- Excellent written and verbal communication skills in English.
- Strong presentation, negotiation, and interpersonal skills.
- Strong leadership capabilities with proven experience in leading and motivating cross functional teams.
- Analytical mindset with the ability to interpret market trends, campaign performance, and marketing insights to support business decisions.
- Highly organized, detail oriented, proactive, and capable of working in a fast-paced environment.
- Creative thinker with a strong sense of ownership, integrity, and accountability.
- Willing to work flexible hours, including evenings, weekends, and public holidays, based on event schedules.
- Willing to travel as required for events.
Key Responsibilities :
- Develop and execute comprehensive marketing and promotional strategies to maximize event awareness and ticket sales.
- Develop and manage the communication calendar for each event to ensure timely and consistent marketing execution.
- Create, oversee, and manage all marketing materials, including presentations, social media content, press releases, promotional collateral, and other creative assets.
- Manage, update, and maintain the company's website and social media platforms to ensure consistent brand presence and audience engagement.
- Manage media relations by handling press inquiries and serving as the primary point of contact (PIC) for media and public relations activities.
- Identify, approach, and establish strategic partnerships with media outlets to support event promotions and maximize publicity.
- Act as the primary liaison between the company and artist management to ensure all promotional materials, creative assets, and event documentation receive the necessary approvals prior to publication or production.
- Prepare and distribute press releases while ensuring all marketing communications and brand messaging remain consistent across all communication channels.
- Plan, manage, and monitor marketing and advertising budgets for each event to ensure effective allocation of resources and maximum return on investment (ROI).
- Conduct market research and competitor analysis for current and upcoming events, including gathering market insights and identifying industry trends to support marketing strategies.
- Identify and develop partnership opportunities with brands, media, communities, sponsors, and other strategic partners to support event marketing and commercial objectives.
- Prepare sponsorship proposals, partnership presentations, and pitch decks to secure commercial collaborations.
- Build, maintain, and strengthen long-term relationships with sponsors, media partners, communities, and other key stakeholders.
- Serve as the primary point of contact (PIC) for brand partnership projects, ensuring successful planning, coordination, and execution.
- Collaborate closely with the Creative, Sales, Event Operations, and other cross-functional teams to ensure all marketing initiatives are executed effectively and aligned with business objectives.

