Marketing Communications (Event & Digital Specialist)

KEY RESPONSIBILITIES

1. Marketing Content Development & Localization

• Develop & support localize marketing content for APAC markets.

• Support creation of:

 Product launch communications

 Brochures and technical one-pagers

 Customer success stories

 LinkedIn and social media content

 Website and digital marketing copy

• Ensure content consistency with Henkel branding and communication guidelines.

• Coordinate translations and local market adaptations where required.

2. Digital Marketing Execution

• Support execution of digital marketing campaigns.

• Coordinate with internal stakeholders and external agencies on:

 Social media campaigns

 SEO and SEM activities

 Lead generation campaigns

• Monitor campaign implementation and support optimization activities.

• Ensure timely delivery of digital marketing assets across APAC markets.

3. Agency & Vendor Management

• Act as the support coordination point for marketing agencies and external vendors.

• Prepare creative briefs and project requirements.

• Conduct initial quality reviews of marketing deliverables.

• Support vendor administration processes.

4. Event & Customer Engagement Support

• Support planning and execution of marketing events, seminars, webinars, exhibitions, and customer engagement programs.

• Support event logistics and communication materials.

• Work closely with agencies, and other stakeholders to ensure successful event execution.

• Support post-event reporting

5. Marketing Analytics & Administration

• Consolidate and report marketing KPIs across campaigns and activities.

• Monitor:

 Campaign performance

 Digital engagement indicators

• Prepare management reports.

• Maintain project documentation.

QUALIFICATIONS

Education

• Bachelor’s degree in marketing, Communications, Digital Marketing, Business Administration, or related disciplines.

Experience

• 2-3 years of experience in Marketing Communications, Digital Marketing, Content Marketing, or Agency Account Management.

• Experience working in MNC environment is preferred.

• B2B marketing experience is preferred.

Technical Skills

• Strong English copywriting and content development capability.

• Experience with digital marketing platforms and campaign tools.

• Social media content management experience.

• Basic understanding of SEO, SEM, and lead generation programs.

• Advanced PowerPoint and presentation storytelling skills.

• Proficiency in MS office & Marketing Tools

Personal Competencies

• Strong ownership and accountability.

• Excellent project management skills

• Strong attention to detail and quality.

• Ability to manage multiple projects simultaneously.

• Proactive, organized, and solution-oriented mindset.

• Comfortable working in a fast-paced regional environment.