Marketing & Social Media Strategiest

Objectives of this role

• Monitor analytics and metrics to gauge success of social media posts and ad campaigns

• Research social media trends and hashtags that relate to a target audience’s interests

• Manage a social media content calendar for various channels, planning and scheduling posts in advance

• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement

• Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches

Responsibilities

• Create, manage, and publish original and high-quality content across various social media platforms

• Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI

• Manage all company social media accounts to ensure relevant, up-to-date content

• Respond directly to comments and questions on social media posts

Skills and qualifications

• Familiarity with social media platforms such as Instagram, Tiktok, Facebook, Linkedin

• Understanding of SEO and web traffic metrics/analytics

• Excellent analytical skills

• Strong verbal and written communication skills

Preferred qualifications

• A bachelor’s (or equivalent) degree in marketing or a related field

• Hands-on experience using social media to build brand awareness

• Experience with graphic design, photo editing (such as Adobe Photoshop & Canva), and publishing

• Ability to identify target audiences’ preferences and produce tailored content