Job description for Marketing & Sales Executive at Lotte Confectionery (s.e.a) Pte Ltd
About the role
Lead marketing and business development strategies to drive steady growth, profitability, and operational efficiency for LOTTE products across domestic markets. This role oversees integrated marketing activities across confectionery, ice cream, and HMR products, while supporting e-commerce growth, brand awareness, sales enablement, and market expansion.
Key responsibilities
- Plan, implement, and manage marketing strategies and activities across domestic and overseas markets, covering ATL and BTL initiatives.
- Prepare and manage the marketing budget, ensuring efficient allocation of resources.
- Lead and coordinate marketing initiatives to promote LOTTE products and strengthen brand presence.
- Manage online sales platforms such as Shopee, RedMart, and Pandamart.
- Monitor product listings, promotions, inventory, and sales performance across e-commerce channels.
- Plan and execute in-store promotions, roadshows, sampling activities, and consumer engagement campaigns.
- Coordinate with retailers and external vendors on promotional materials and campaign execution.
- Create and enhance brand awareness for the company and its products.
- Produce reports, company brochures, and other marketing materials to support brand initiatives.
- Monitor market trends and analyse competitors’ activities to identify growth opportunities.
- Provide actionable recommendations based on market intelligence.
- Manage the company’s social media accounts to maintain a consistent and engaging online presence
- Support domestic and overseas sales teams with marketing materials, campaigns, and initiatives.
- Measure and report on marketing ROI and KPIs to evaluate the effectiveness of marketing activities.
- Undertake other ad hoc marketing-related duties as assigned by management.
What we're looking for
- Experience in marketing, business development, brand management, trade marketing, digital marketing, or a related field.
- Bachelor degree in Business, Marketing or related
- Strong planning, project management, coordination, and execution skills across multiple marketing channels.
- Good computer skills, including Microsoft Excel, PowerPoint, and Word.
- Good working knowledge of Photoshop, Canva, and Adobe tools.
- Strong digital awareness and confidence using social media platforms.
- Ability to analyse market trends, competitor activity, campaign performance, ROI, and KPIs.
- Strong communication and stakeholder management skills when working with retailers, vendors, sales teams, and internal stakeholders.
- Ability to manage multiple priorities and deliver marketing initiatives effectively across domestic and overseas markets.
