Deskripsi pekerjaan Marketing & Content Executive Aesthetics Dental Care
Marketing & Content Executive
Location: Tangerang / BSD
Working Arrangement: On-site
Working Days: Monday–Saturday
Department: Marketing
About the Role
We are looking for a Marketing & Content Executive to support the growth of our dental brands through daily digital content, SEO/GEO content, KOL partnerships, and offline marketing activations.
This is a hands-on execution role. You will be involved from planning and content production to publishing, KOL communication, and event execution.
The ideal candidate is creative, organized, proactive, detail-oriented, and comfortable working in a fast-paced environment.
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Key Responsibilities
1. Social Media & Content
Manage and execute daily social media activities across Instagram, TikTok, and YouTube for our brands.
* Create and post daily Instagram & TikTok Stories
* Prepare morning opening-hour Stories
* Capture and post daily clinic activities and behind-the-scenes content
* Plan and publish content according to the monthly content calendar
* Create and publish content for Instagram, TikTok, and YouTube
* Produce photo and video content based on daily assignments
* Edit photos and videos using available stock footage/materials
* Assist in developing creative concepts, hooks, captions, and content ideas
* Ensure all content follows the brand’s visual identity and communication standards
* Monitor content performance and identify opportunities for improvement
2. SEO & GEO Content
Create and publish informative content to strengthen our website’s organic visibility and local search presence.
* Research relevant dental, Invisalign, and oral-health topics
* Write and publish articles for Invicenter
* Write and publish articles for the website
* Optimize content for SEO and GEO
* Conduct basic keyword and topic research
* Ensure articles are accurate, engaging, easy to understand, and aligned with the brand
* Coordinate with the relevant team when expert/dentist input is required
3. KOL & VIP Relations
Develop and manage relationships with relevant KOLs, influencers, and VIP clients.
* Identify and research potential KOLs and influencers
* Screen KOLs based on audience, relevance, image, engagement, and potential value
* Initiate communication and build relationships
* Understand the KOL’s needs and audience
* Prepare collaboration proposals
* Negotiate collaboration arrangements
* Coordinate visits and clinic experiences
* Follow up with KOLs before, during, and after their visit
* Ensure agreed deliverables are completed
Typical deliverables may include:
* Instagram Stories
* Instagram Feed posts
* Instagram Collab posts
* Clinic visit content
* Photo/video testimonials
4. Events & Activations
Plan and execute marketing events and offline activations.
* Develop event and activation concepts
* Prepare event plans, timelines, and requirements
* Coordinate vendors, partners, KOLs, and internal teams
* Assist with event setup and execution
* Handle on-site coordination
* Create content during events
* Ensure post-event content and follow-ups are completed
* Evaluate event results and document learnings for future activations
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What We’re Looking For
Must Have
* 3 years of experience in digital marketing, social media, content creation, or a similar role
* Strong understanding of Instagram, Youtube, TikTok
* Comfortable creating and editing short-form video content
* Good writing skills in Bahasa Indonesia and English
* Able to write engaging social media captions and articles
* Basic understanding of SEO
* Strong communication and interpersonal skills
* Comfortable communicating with KOLs, influencers, vendors, and external partners
* Organized and able to manage multiple deadlines
* Willing to work hands-on and be involved in both content creation and event execution
* Able to work independently with minimal supervision
* Willing and able to travel for events, KOL/influencer visits, content production, activations, and other marketing activities when required.
Technical Skills
Experience with some of the following is preferred:
* CapCut
* Canva
* Adobe Photoshop / Illustrator
* Adobe Premiere Pro
* Lightroom
* Instagram / TikTok / YouTube
* WordPress or other CMS
* Basic SEO tools
* Google Analytics / Search Console
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Personality We Are Looking For
We are looking for someone who is:
Creative — able to generate fresh content ideas and angles.
Proactive — doesn’t wait to be told every small step and actively looks for things that can be improved.
Organized — able to manage daily posts, articles, KOLs, events, and deadlines without things falling through the cracks.
Detail-oriented — understands that small mistakes in healthcare marketing can affect brand credibility.
Adaptable — comfortable switching between shooting content in the clinic, writing an article, contacting a KOL, and helping at an event.
Reliable — if something cannot be completed, communicates the issue early rather than waiting until the deadline.
Coachability — open to feedback and willing to revise work until it reaches the required standard.
Results-oriented — understands that content is not produced simply to “fill Instagram,” but should contribute to awareness, engagement, traffic, leads, and ultimately business growth.
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Working Hours
Monday, Tuesday, Thursday, Saturday
09:00 – 18:00
Wednesday, Friday
12:00 – 21:00
Sunday
Off
