Deskripsi pekerjaan Marcomm Leader PT Kota Lama Bersama
About Kola Bloc Semarang
Kola Bloc Semarang is an integrated lifestyle & sports venue bringing together sports, fitness, lifestyle, entertainment, F&B, and events within one destination.
We are looking for a Marcomm Lead who can shape Kola Bloc's brand positioning and translate it into clear, consistent, and executable communication across channels.
This role will play an important part in building the brand and driving marketing performance, with the opportunity to grow into a Marcomm Manager as the business and marketing team expand.
Key Responsibilities
- Develop and refine Kola Bloc's brand positioning, tone of voice, and core messaging across all communication channels.
- Write copywriting for marketing content and develop storytelling for brand-building content.
- Design and optimize the customer journey to create an effective path from awareness to conversion.
- Develop compelling copywriting for advertisements, landing pages, corporate offers, sales materials, and marketing campaigns.
- Lead B2C and B2B marketing campaigns across relevant channels, including social media, website, e-commerce platforms, and other digital touchpoints.
- Work closely with the video and design teams to ensure all content is aligned with brand identity, campaign objectives, messaging, copywriting, and storytelling.
- Manage and maintain the marketing campaign calendar, ensuring campaigns are executed consistently and measured against customer acquisition targets.
- Align marketing communication with the Digital Ads and Commercial Partnership teams to ensure consistent messaging and campaign execution.
- Monitor campaign performance and customer response, using insights to adjust messaging, content, and campaign execution.
- Take ownership of campaigns from concept and execution through to measurable customer results.
Qualifications
- Minimum 2 years of proven experience in Marketing Communication, Brand Communication, Content Marketing, or a related field.
- Must have a portfolio and verifiable track record demonstrating actual work and measurable results.
- Able to independently determine campaign direction and execute initiatives without requiring constant supervision.
- Strong copywriting and storytelling skills in both Bahasa Indonesia and English, with clear, creative, and commercially relevant writing.
- Strong ownership and persistence in taking campaigns through to completion and working toward customer acquisition targets, rather than stopping at the ideation stage.
- Familiar with digital marketing tools for lead generation, campaign tracking, and lead data analysis.
- Strong understanding of customer journey, campaign execution, and multi-channel communication.
- Strong communication, collaboration, and project management skills.
- Comfortable working in a fast-paced, hands-on, and entrepreneurial environment.
- Preferred
- Experience launching a new brand or business from the ground up.
- Experience in sports, fitness, lifestyle, hospitality, entertainment, or related industries.
- Experience working in a pre-opening environment.
- Experience collaborating with creative, digital advertising, sales, and commercial partnership teams.
Benefit
ROAS Bonus after probation, based on marketing performance.
BPJS Kesehatan & BPJS Ketenagakerjaan after probation, in accordance with company policy.
Clear opportunity for career progression toward Marcomm Manager as the business and team grow.
Hands-on exposure to brand building, marketing communication, customer journey, digital marketing, and commercial strategy.
Access to company sports and fitness facilities, subject to availability and off-peak hours.
