Deskripsi pekerjaan Livestreaming Specialist T&T Creative
KEY RESPONSIBILITIES
Create and manage monthly and weekly livestream schedules for hosts.
Ensure efficient host allocation across multiple brands and studios.
Analyze host performance every week, including GMV, viewers, conversion rate, watch time, and engagement.
Identify opportunities to increase sales organically and through TikTok Shop Ads.
Coach and train hosts to improve selling techniques, product presentation, audience engagement, and conversion.
Monitor livestream quality, studio setup, lighting, audio, camera angles, and overall production standards.
Analyze each brand's objectives and align host performance with campaign goals.
Work closely with Account Managers, Ads Specialists, and Creative teams to optimize livestream performance.
Prepare weekly performance reports with actionable recommendations.
REQUIREMENTS
Experience in TikTok Shop or Shopee Live operations (preferred).
Strong analytical skills with the ability to interpret livestream metrics.
Comfortable working with Excel or Google Sheets.
Good communication skills and confidence in providing host coaching.
Organized and able to manage multiple brands simultaneously.
Problem-solving mindset with a focus on achieving GMV growth.
Experience managing livestream hosts or eCommerce operations is a strong plus.
SUCCESS METRICS (KPI)
GMV growth across assigned brands.
Host performance improvement week over week.
Livestream schedule accuracy and attendance.
Conversion rate improvement.
Viewer retention and engagement growth.
Quality improvement of livestream studios and production.
