Deskripsi pekerjaan Lead Generation Executive & Digital Marketing PT Mitra Cahaya Inovasi
Placement: Jakarta Selatan
We represent our client, an Intellectual Property consulting firm specializing in trademark, patent, copyright, and industrial design registration services. The firm provides strategic IP protection and registration solutions, helping businesses safeguard their innovations and intellectual assets in both domestic and international markets.
Responsibilities:
- Plan, execute, and optimize Google Ads and Meta Ads campaigns
- Conduct keyword, audience, and competitor research
- Manage campaign budgets, bidding strategies, and conversion tracking (GA4, GTM, Meta Pixel, Conversion API)
- Perform A/B testing on ads, creatives, audiences, and landing pages
- Analyze campaign performance and optimize lead quality, conversion rates, and acquisition costs
- Collaborate with internal teams to improve landing pages and conversion funnels
- Prepare weekly and monthly campaign performance reports with actionable insights
- Continuously improve digital marketing strategies to maximize qualified lead generation
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum 1–2 years of hands-on experience managing Google Ads and Meta Ads campaigns
- Proven track record in lead generation and conversion optimization (CPL, Conversion Rate, ROAS)
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, GTM, Meta Pixel, and Conversion API
- Understanding of landing page optimization and conversion rate improvement
- Strong analytical, reporting, and problem-solving skills
- Basic copywriting skills in Bahasa Indonesia and English
- Experience in B2B or professional services marketing is preferred
- Familiarity with CRM or lead management systems is an advantage
