Lead Creative Strategist/Copywriter

I Concept Innovation Pte Ltd

Singapore, Singapore

SGD 3,800 - 4,500/month

Media & Communications

Full-Time

More than 10 years of experience

Tayang 14 hari yang laluDiperbarui 14 hari yang lalu

Deskripsi pekerjaan

As a Lead Creative Strategist, you are both the content maestro and the ideas architect. You will be overseeing a team of senior and junior strategists/copywriters to develop and execute content for any given project. Together with the suits and the designers, you work to establish key objectives and unpack the brief.  You will craft/lead a sound content strategy across different marketing touchpoints (both physical and digital where required). Creativity sets you apart from the rest and that makes you the creative linchpin everyone looks up to. In the absence of a clear definitive direction, your inspirations could also pave way for the others to bounce their ideas off.
From branding campaigns, E-Commerce design, UI/UX to social media marketing, you’ve got to have a good grasp of their fundamentals and all things in between. If you’re not feeling a 100 about these, let us see how you can fit in.
Key Qualities
Beyond being a word distillery, you need to have a love (and mastery) for language and content
Always in the know of the latest social or digital trends and exploring ways to apply within the agency or for client’s campaigns
You hate boundaries and you love scaling the walls of extremities when it comes to ideas and explorations
Understand all aspects of Content Strategy, from research to strategic planning covering content sustenance and ad optimization
Foresight  to understand how content execution will affect client’s marketing objectives and business plans
Have a set of content process plans in terms of ideation and articulating of those ideas to paper
Confidence to work independently with the suits or the creative design team where required
Roles & Responsibilities
Reporting to the director of the agency, you will be responsible for the day-to-day running of the strategy/copywriting team
Ideate, craft and develop content pillars as part of a digital marketing strategy
Leverage your knowledge of the different social media platforms and branding Plan and conceptualise content across multiple platforms
Conduct in-depth analysis of ongoing social metrics as well as campaigns activations across all platforms
Plan, strategise and write meaningful and quality content across different physical and digital touchpoints
Brainstorm creative content and campaign ideas for both internal and our clients.
Identify emerging trends and opportunities in digital/traditional landscape to create valuable insights
Vet the works of all the other content strategists and copywriters
Offer input and guidance to the team in a constructive and encouraging way
Teach and mentor the team
Create a positive environment for all team members to thrive
Job Requirements
Must have at least 10 years of marketing and digital copywriting experience, of which 3 years of leading a team of content strategists and copywriters.
Adept in both short form and long form writing
Understand behaviours of different audiences across different platforms
Moderate to advanced knowledge on marketing/digital marketing principles
Great copywriting and creative thinking skills (please substantiate with portfolio)
Demonstrated ability to engage effectively with a community using online media.
Excellent analytical, communication, and presentation skills with ability to operate with flexibility in a fast-paced, constantly evolving and collaborative environment
Understand how Google tools work and able to apply effectively to actual client campaigns (i.e. Google Adwords, Google Search Engine Console and Google Analytics)
Knowledge in Search Engine Optimisation (SEO) and SEO Strategy
Willing to work independently and takes initiatives to improve existing processes
Take the creative lead in both private or government tenders when the need arise
Strong competency in MS office and presentation skills;
Relevant work experience in similar capacity preferably in marketing agencies or creative/ advertising industry;
Minimally a Diploma in Marketing, Advertising/Media, Art/Design/Creative Multimedia, Film and Media Studies,  or equivalent from local polytechnics
A Bachelor of Communications is also preferred, but not necessary.
To apply, please send your CV, portfolio and educational certificates to melissa@iconceptdigital.com. If shortlisted, you will be invited for an interview and to take the in-house Creative Writing test.

Skills wajib

Social Media Marketing

Branding and Identity

Creative Thinking

Leadership

Creative Writing

Article Writing

Copywriting

Google Adwords

Google Analytics

Creative Strategy

Seo Content Writing

Tunjangan dan keuntungan

Makanan dan minuman gratis
Tunjangan kesehatan dan kebugaran
Asuransi kesehatan
Tunjangan pengembangan diri

I Concept Innovation Pte Ltd

I Concept started out in 2008 with an altruistic dream of designing beautiful websites and delivering extraordinary digital marketing results for clients. Using that as a yardstick when crafting our designs and content, we have seen ourselves grow exponentially to a full-service integrated digital marketing agency delivering exceptional results to our clients in Singapore, Malaysia and even beyond the APAC region.
Through the years, we’ve had the privilege to deliver websites and digital campaigns for both SMEs and multinational corporations (MNCs). Immerse yourself in a memorable online experience with some of our favourite works across diverse industries here.
In I Concept, we rewrite rules. We take calculated risks. We challenge ideas with bolder ones. Most importantly, we work very closely with our clients, align objectives and execute our projects to perfection.
Ready to make an impact and up the ante?

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