KOL Supervisor

KOL (Content) Supervisor

Job Description

1. Develop and execute KOL / Influencer Marketing strategies to increase brand awareness and drive sales.
2. Identify, research, and manage collaborations with KOLs, influencers, and content creators aligned with the brand’s target market.
3. Plan, oversee, and ensure the quality of digital content production across platforms such as TikTok, Instagram, and e-commerce channels.
4. Supervise and coordinate the content team (content creators, videographers, editors, copywriters) to ensure outputs align with brand guidelines.
5. Create campaign briefs and ensure timely execution of marketing campaigns.
6. Monitor and evaluate campaign performance using KPIs such as engagement rate, reach, conversion, and sales impact.
7. Build and maintain strong relationships with KOLs, influencers, and agencies.
8. Analyze beauty industry trends, social media trends, and competitor activities to improve content and marketing strategies.
9. Collaborate with marketing, brand, and e-commerce teams to support product launches and promotional campaigns.
10. Prepare campaign performance reports and provide insights and recommendations for improvement.

Qualifications

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. Minimum 2-4 years of experience in KOL / Influencer Marketing or Content Marketing SPV, preferably in the beauty, skincare, or FMCG industry.
3. Strong network with KOLs and influencers, especially on TikTok, Instagram, and YouTube.
4. strong understanding of beauty content trends and social media marketing.
5. Proven experience in leading teams or managing digital marketing campaigns.
6. Excellent communication, negotiation, and coordination skills
7. Familiar with social media analytics tools and campaign performance tracking.
8. Creative, detail-oriented, and able to work in a fast-paced environment.
9. Experience in live commerce, TikTok Shop, or marketplace campaigns will be a plus.