Deskripsi pekerjaan KOL Staff PT. Indonesia Premium Goods
Job Description:
- Source, evaluate, and manage KOLs based on brand persona, target audience, campaign objectives, and performance.
- Develop actionable KOL briefs covering content hooks, talent persona, scripts, product knowledge, and creative direction aligned with brand guidelines.
- Negotiate KOL fees and collaboration agreements, coordinate product seeding, and manage relationships with KOLs and talent managers.
- Oversee content production from briefing to publication, including draft reviews, revisions, timelines, and brand compliance.
- Monitor KOL performance using metrics such as views, engagement, CPM, and audience response to evaluate campaign effectiveness.
- Prepare campaign reports and performance insights to optimize KOL selection and ongoing strategies, supporting high-volume campaigns for Elvicto Skincare and fragrance storytelling and brand desirability for Elvicto Perfume.
Qualifications:
- Minimum 2 years of experience in KOL Management or Influencer Marketing, preferably in FMCG.
- Experience handling men's or unisex brands; skincare, grooming, fragrance, or personal care experience is preferred.
- Understand end-to-end KOL management, including sourcing, profiling, briefing, negotiation, campaign execution, and performance evaluation.
- Experienced in developing actionable content briefs, negotiating with KOLs or talent managers, and managing multiple collaborations simultaneously.
- Familiar with KOL performance metrics, including CPM, views, engagement rate, and creator tiering; proficient in Excel or Google Sheets for reporting.
- Strong communication, negotiation, and coordination skills; proactive, detail-oriented, independent, and familiar with TikTok and Instagram trends, particularly men's lifestyle content.
