KOL Specialist

Company Description

Smart Parents Network is an advertising agency focused on the development of family influencers in Indonesia, including mom influencers, dad influencers, and kids influencers. With a total of 12,000 influencer members within our network, we are confident in our ability to be part of the solution for brands to achieve their various objectives.

Responsibilities:

• Design, execute, and manage end-to-end influencer marketing strategies (across TikTok, Instagram, YouTube) aligned with brand objectives.
• Identify, recruit, and build long-term relationships with KOLs (from nano and micro to macro and mega influencers) that match the target audience.
• Negotiate rate cards, secure deals, draft creative briefs, and oversee agreement sign-offs.
• Ensure timely content delivery according to the content calendar and review drafts to maintain brand guideline compliance.
• Track, analyze, and report campaign KPIs (engagement, reach, ROI, conversion rates) to optimize future influencer initiatives
• Stay updated on emerging social media trends, viral content formats, and competitor influencer strategies.

Requirements:

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Minimum 3 years of proven experience as a KOL/Influencer Specialist in a Digital Agency, KOL Agency, or Media Advertising environment.
• Exceptional interpersonal and negotiation skills to build strong, professional relationships with creators and agencies.
• Deep understanding of current social media algorithms, content formats, and trends on Instagram, TikTok, and YouTube.
• Proficiency in tracking social media metrics, evaluating campaign ROI, and converting raw data into actionable reports.
• Attractive personality, honest, and able to work under pressure.
• Ability to multitask, manage tight deadlines, and thrive in a fast-paced team environment.
• A detail-oriented person.
• Able to work in team.
• Willingness to work on-site (WFO) at BSD Cisauk
• Available to join ASAP