Deskripsi pekerjaan KOL Specialist PT. Otten Coffee Indonesia
Help us make coffee more relatable through creators who connect with our customers. We’re looking for a KOL & Influencer Marketing Specialist to manage creator campaigns from selection and briefing through execution and performance reporting.
What we’re looking for
- Hands-on experience managing KOL, influencer, or affiliate campaigns from start to finish.
- Understanding of Instagram, TikTok, YouTube, and social commerce.
- Ability to evaluate creators beyond follower counts.
- Strong communication, negotiation, and organizational skills.
- Confidence working with campaign data and turning results into practical recommendations.
- Ability to manage multiple deadlines independently and raise issues early.
- Interest in coffee and the ability to translate product information into relatable content.
- Experience with TikTok Shop Affiliate, consumer products, e-commerce, or coffee is a plus.
What success looks like
- Relevant creators producing effective, accurate content.
- Campaigns delivered on time and within budget.
- Clear reporting against each campaign’s awareness, content, or sales objective.
- Consistent improvements based on campaign learnings.
