KOL Specialist

Job Description

• Identify, research, and shortlist relevant KOLs and influencers based on the brand's target audience, campaign objectives, and budget.
• Build and maintain strong relationships with KOLs, influencers, talent agencies, and other relevant partners.
• Reach out to potential KOLs to initiate collaborations, negotiate rates, and manage partnership agreements.
• Plan, coordinate, and execute KOL marketing campaigns across social media platforms, including Instagram, TikTok, and YouTube.
• Develop campaign briefs, content guidelines, deliverables, and timelines to ensure alignment with brand objectives.
• Coordinate with internal teams and external partners to ensure smooth campaign execution and timely content delivery.
• Monitor KOL content to ensure it aligns with brand guidelines, campaign objectives, and agreed deliverables.
• Track and analyze campaign performance using relevant metrics, including reach, impressions, engagement rate, views, clicks, and conversions.
• Prepare campaign reports and provide insights and recommendations to improve future KOL marketing initiatives.
• Monitor influencer marketing trends, competitor activities, and emerging KOLs to identify new collaboration opportunities.
• Manage KOL databases, campaign budgets, product seeding, and collaboration documentation..

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum 1–2 years of experience in Influencer Marketing, KOL Management, Talent Management, or a related role.
• Strong understanding of social media platforms, particularly TikTok, Instagram, YouTube, and X.
• Excellent communication, negotiation, and relationship management skills.
• Ability to manage multiple projects simultaneously and work effectively under tight deadlines.
• Strong analytical skills with the ability to evaluate influencer performance using engagement, reach, views, and other relevant metrics.
• Proficient in Google Workspace (Google Sheets, Docs, Slides) and Microsoft Office.
• Detail-oriented, proactive, and highly organized with strong problem-solving abilities.
• Able to work independently as well as collaboratively within a team.
• Able to join as soon as possible.