Deskripsi pekerjaan KOL Specialist (Shoes) Jay Ecommerce Indonesia
Job Description – KOL Specialist (Footwear/Fashion)
Company: PT Gogo Ecommerce Indonesia (HAPIGOGO Indonesia)
Location: Jakarta Selatan (WFO)
Employment Type: Full-Time
About the Role
We are looking for a passionate and result-driven KOL Specialist with experience in the footwear or fashion industry to develop and execute influencer marketing strategies that drive brand awareness, engagement, and sales. You will be responsible for identifying, managing, and growing relationships with KOLs, affiliates, creators, and agencies while collaborating closely with our Marketing and Live Commerce teams.
Key Responsibilities
Research, identify, and recruit suitable KOLs, influencers, affiliates, and content creators in the footwear and fashion industry.
Build and maintain strong relationships with KOLs, MCNs, talent agencies, and creator managers.
Negotiate collaboration terms, rates, contracts, and campaign deliverables.
Plan and execute influencer campaigns across TikTok, Instagram, Shopee, and other social media platforms.
Coordinate product seeding, live streaming collaborations, content schedules, and campaign timelines.
Monitor campaign performance, including engagement, reach, GMV, ROI, and conversion.
Analyze competitor activities, industry trends, and emerging creators to optimize campaign performance.
Prepare campaign reports and provide actionable insights and recommendations.
Collaborate with Marketing, Creative, Social Media, and Live Streaming teams to ensure campaign success.
Build and maintain a database of KOLs categorized by niche, engagement, and performance.
Ensure all campaigns are executed within budget and according to brand guidelines.
Requirements
Bachelor's Degree in Marketing, Communications, Business, or a related field.
Minimum 2 years of experience as a KOL Specialist, Influencer Marketing, Brand Partnership, or similar role.
Experience handling footwear, sportswear, or fashion brands is mandatory.
Strong understanding of TikTok, Instagram, Shopee Live, TikTok Shop, and affiliate marketing.
Proven experience managing influencer campaigns from planning to reporting.
Strong negotiation, communication, and relationship-building skills.
Data-driven mindset with experience analyzing campaign performance and ROI.
Familiar with influencer marketing tools and social media analytics.
Highly organized, proactive, detail-oriented, and able to manage multiple projects simultaneously.
Existing network with fashion or footwear creators is a strong advantage.
Preferred Qualifications
Experience working with shoe, sportswear, apparel, or lifestyle brands.
Strong network of fashion, sports, sneaker, and lifestyle KOLs.
Experience managing TikTok Shop and Shopee Affiliate campaigns.
Passionate about footwear, fashion trends, and social media.
What We Offer
Competitive salary.
BPJS Kesehatan & Ketenagakerjaan.
Career growth opportunities.
Dynamic and collaborative working environment.
Opportunity to work with leading footwear brands.
