Deskripsi pekerjaan KOL Specialist (Agency) PT Aset Mitra Abadi (GeekPlaner)
KOL Specialist (Beauty & Persoanl Care / Agency)
Job Description
- Develop and execute KOL/Influencer Marketing campaigns in alignment with marketing objectives and campaign targets.
- Source, identify, and evaluate relevant KOLs/Creators based on campaign requirements, audience, niche, engagement, and performance.
- Build and maintain strong relationships with KOLs, creators, and influencer networks for long-term collaboration.
- Manage end-to-end KOL collaboration processes, including outreach, negotiation, briefing, content coordination, and campaign execution.
- Negotiate collaboration fees, deliverables, timelines, and partnership terms to achieve a mutually beneficial agreement.
- Monitor and analyze KOL campaign performance, including reach, engagement, views, conversions, and other relevant metrics.
- Prepare campaign reports and provide insights or recommendations based on performance data.
- Stay up to date with social media trends, viral content, emerging creators, and developments across TikTok, Instagram, and YouTube.
- Coordinate with internal teams to ensure campaigns are executed smoothly and according to deadlines.
- Maintain accurate and organized KOL databases, campaign records, budgets, and administrative documentation.
Qualifications
- Bachelor's degree (S1) in Communication, Marketing, Public Relations, or other relevant fields.
- Minimum 1–2 years of experience in Influencer Marketing, KOL Management, Social Media, or related roles.
- Previous experience working in a marketing/creative/digital agency is a plus.
- Strong communication, negotiation, and persuasion skills with a solution-oriented and win-win approach.
- Familiar with and actively using TikTok, Instagram, and YouTube, with a strong understanding of social media trends and creator ecosystems.
- Strong analytical thinking and comfortable working with social media performance data.
- Proficient in Microsoft Excel and/or Google Sheets for data management, reporting, and analysis.
- Well-organized, detail-oriented, proactive, and able to manage multiple campaigns and deadlines.
- Able to work in a fast-paced environment and adapt to changing campaign requirements.
- Strong networking skills and preferably has an existing network of KOLs/Influencers/Creators.
