Deskripsi pekerjaan KOL, Media & Community Specialist PT Polyland Group Indonesia
Job Description :
- Proactively find and source KOL candidates — foodies, lifestyle, and Gen Z creators — across TikTok and Instagram. Do not wait for inbound.
- Evaluate KOL fit based on audience profile, content quality, engagement rate, and brand alignment before submitting for Marketing Lead approval.
- Lead negotiation with KOLs and their management — rate, deliverables, timeline, and usage rights. Barter-first approach; escalate cash deals to Marketing Lead.
- Draft, issue, and file MOUs or deal confirmations for all paid and barter collaborations.
- Maintain the KOL master tracker — pipeline status, contact info, tier, deal terms, and deliverable deadlines.
- Send briefs, coordinate product seeding/delivery, and confirm posting within agreed timelines.
- Facilitate KOLs and media visits during store activations and events, ensuring a smooth and engaging brand experience.
- Work hand-in-hand with the TikTok Go agency: coordinate briefings, align on creator selection, and ensure brand standards are upheld in all creator content.
- Develop and align on a creator content strategy with the agency: which creator types convert, what content formats work, and how to maintain a healthy volume of live content at all times
- Develop activation-specific KOL briefs: in-store content format, key message, hashtag, and posting window.
- Manage community-facing activation mechanics: UGC contests, giveaway programs, and challenge formats tied to campaign moments.
- Proactively build and maintain relationships with food journalists, online media editors, and lifestyle press — warm contacts, not cold outreach
Requirements :
- Bachelor’s degree in Marketing, Communication, Public Relations, Media, Business, or related field.
- 1–3 years experience in KOL management — including sourcing, negotiating, and closing deals with creators or their management.
- Tech and social media savvy — genuinely active on TikTok and Instagram, up-to-date with trends, sounds, formats, and platform algorithm shifts. Knows what's blowing up before it blows up.
- Deep familiarity with social media platforms: understands how TikTok, Instagram Reels, and Stories work as distribution channels — not just as posting tools.
- Strong existing KOL database — especially foodies, food review, and lifestyle niches, with a focus on Gen Z creators and Jakarta audiences.
- Familiar with UGC strategy: understands how to generate, identify, repurpose, and amplify organic user-generated content across Instagram and TikTok.
- Familiar with TikTok creator programs — TikTok Go, Open Collaboration, or whitelisted creator workflows. Understands how to maintain consistent live content on TikTok to drive platform conversion.
- Familiar with marketing activations: knows how to integrate KOLs and community mechanics into campaign launches, events, or drops.
- Strong written communication in Bahasa Indonesia and English — able to write in a warm, Gen Z-friendly brand voice.
- Able to work in a fast-paced environment and manage multiple projects simultaneously.
