Deskripsi pekerjaan KOL Intern Hiboo Baby
Position : KOL Intern
Location : Tebet - South Jakarta
Onsite Monday - Friday 8.30-5.30
We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.
Some of our popular products include:
- All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
- Zzz Baby Cream - helps babies sleep better.
- Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
- Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.
From our humble beginnings as a bootstrapped startup, we’ve quickly established ourselves as a key player in the Indonesian mom and baby care market. In just a short period, we have gained significant trust and recognition, winning the prestigious 2024 Brand Choice Award. Our growth has been supported by top investors, including Trihill Capital, Kopital Ventures, and Mulia Sky Capital.
About the Role:
We are looking for a passionate and results-driven KOL & Partnership Executive/Manager to lead influencer collaboration and strategic brand partnerships across Hiboo (baby care) and Temoo (kids/toddler care). You will be responsible for identifying, managing, and nurturing relationships with both micro and macro influencers, while also seeking out meaningful brand collaborations that drive awareness, engagement, and sales.
Resposibilities:
- KOL Management (Micro & Macro Influencers)
- Identify, recruit, and onboard relevant KOLs in parenting, lifestyle, baby/kids, and health niches (30 per day)
- Build long-term relationships with micro and macro influencers across platforms (Instagram, TikTok, YouTube, etc.).
- Coordinate influencer campaigns: briefing, timelines, content approval, and posting schedules.
- Monitor and analyze campaign performance (reach, engagement, conversion) and optimize future KOL efforts.
- Manage KOL contracts, budgets, and performance tracking.
Requirements:
- Fresh Graduate is welcome.
- Proven ability to manage both micro and macro influencers with clear ROI results.
- Strong communication and negotiation skills.
- Good understanding of social media platforms, digital marketing trends, and influencer ecosystems.
- Excellent organizational skills and attention to detail.
- Self-starter with the ability to work independently and across teams.
- Experience in the baby/kids/beauty industry is a plus.
How to apply?
At Hiboo Baby, you’ll play a key role in shaping a brand that matters to moms and families across Indonesia. If you're passionate, driven, and excited to build something meaningful and to improve your personal growth, we’d love to hear from you.
