Deskripsi pekerjaan KOL and Affiliate Team Lead UnitAry
We're a fast-growing sunscreen brand that believes in real impact—not just reach. As we continue to scale in the beauty and skincare space, we’re looking for a Senior KOL Specialist who can lead our TikTok KOL function, oversee the team, and drive creator partnerships that turn into meaningful content, engagement, and business results.If you’re experienced in managing creators, confident in leading a team, and know how to turn TikTok trends and creator relationships into high-performing content, this could be your next move.
What will you do:
- Lead and oversee the TikTok KOL team, ensuring campaigns and daily activities are executed effectively and on schedule.
- Own the end-to-end KOL management process: sourcing, vetting, outreach, negotiation, briefing, content monitoring, approval, and reporting.
- Develop and execute TikTok KOL strategies aligned with product launches, brand objectives, content direction, and commercial goals.
- Build and maintain a strong network of nano, micro, and macro TikTok creators who are relevant to our target audience and brand.
- Oversee the team's content output, ensuring sufficient volume, quality, consistency, and alignment with campaign objectives.
- Set campaign priorities, distribute tasks, and monitor the team's progress and performance.
- Develop creative campaign concepts, content angles, and creator briefs that are relevant to TikTok audiences and current trends.
- Review and evaluate creator content to ensure it meets brand standards, campaign requirements, and creative direction.
- Monitor KOL and content performance, including views, engagement, conversions, GMV, content quality, and overall campaign ROI.
- Identify high-performing creators and develop long-term partnerships with them.
- Lead negotiations with creators and KOL agencies to secure effective partnerships and competitive rates.
- Coordinate product seeding, content approvals, campaign timelines, and other requirements with internal teams.
- Identify gaps in the team's performance and provide guidance, feedback, and coaching to improve overall output.
- Stay up to date with TikTok trends, creator behavior, content formats, and platform developments to continuously improve our KOL strategy.
- Prepare regular campaign and team performance reports, insights, and recommendations for management.
What you should have:
- 3+ years of experience in KOL, influencer, creator, or digital marketing, with strong experience managing TikTok campaigns.
- Previous experience leading or supervising a KOL/creator team is strongly preferred.
- Experience in beauty, skincare, FMCG, lifestyle, or consumer brands is a plus.
- Strong understanding of the TikTok creator ecosystem, including creator sourcing, rate negotiation, content evaluation, campaign management, and performance tracking.
- Proven ability to manage multiple creators and campaigns simultaneously while maintaining quality and deadlines.
- Strong understanding of TikTok content trends and what makes content perform.
- Strong project management and organizational skills.
- Excellent communication, negotiation, and relationship-building skills.
- Data-driven mindset with the ability to turn campaign performance into actionable insights.
- Able to take ownership, make decisions independently, and proactively solve problems.
- Comfortable working in a fast-paced, high-growth environment.
- Based in Tangerang and able to work full-time from our office.
Why join us:
- Take a key leadership role in shaping UnitAry's TikTok KOL strategy and creator ecosystem.
- Lead and develop a growing KOL team while having direct impact on content output and campaign performance.
- Work closely with a passionate marketing team that values creativity, speed, and performance.
- Be part of a fast-growing sunscreen brand with ambitious plans in the beauty and skincare space.
- Get the opportunity to build long-term relationships with creators and develop campaigns that reach millions of people.
- Enjoy skincare perks, team activities, and opportunities to grow your career in KOL, influencer, and digital marketing.
If you're excited to lead a team, build a strong TikTok creator network, and create content that makes an impact, we'd love to hear from you.
