Junior Programmatic Trader

Job Requirements:

1. At least 6 month - 2 years of experience in programmatic advertising
2. Able to run multiple campaign types in parallel from upper funnel branding to lower funnel performance
3. Experience launching, running and optimizimg lower funnel performance marketing campaigns across multiple channels from programmatic to social
4. Experience with ad servers or Google Campaign Manager and can navigate the traffic and reporting sections comfortably
5. Have technical knowledge of digital platforms and can troubleshoot basic digital campaigns
6. Have an eagle eye and very sharp attention to detail
7. Analytical and dynamic digital media professional
8. Able to develop strategic cross-channel performance marketing media plans, budget allocation, insights and strategic recommendations for your assigned clients.
9. Able to run campaigns across common Digital Marketing Channels such as Facebook, Google, Instagram and emerging ones such as LinkedIn, Spotify or TikTok. Can work with Demand Side Platforms and specialized ad networks.
10. The Performance Trader works well with the Client Management team to outline performance optimization, adjustments and communication with their respective clients.
11. Able to ensure execution and service levels are provided with best-in-class collaboration across multiple teams - both internal and external

Key Responsibilities:

1. Experience with programmatic platforms such as Trade Desk or DV 360 and other digital advertising platforms such as Google Ads, Meta Ads, Tiktok Ads, LinkedIn Ads and other
2. Traffic, test, and maintain digital ad campaigns using Google Campaign Manager (GCM) or other ad servers
3. Integrate analytics and attribution partners within GCM via event/display tags and URL complements.
4. Develop campaign strategies with internal or external client teams
5. Deliver advanced actionable insights and implement them to see the campaign take shape
6. Create performance campaigns within requested digital marketing channels such as Google Ads, Facebook Ads
7. Monitor campaign performance, optimize and communicate campaign traction to internal and external clients
8. Communicate necessary campaign details and objectives, including KPI expectations