Deskripsi pekerjaan Junior KOL Specialist PT YOUNGSOO PRATAMA
We're Hiring – Junior KOL Specialist
XEXYMIX | PT Youngsoo Pratama
📍 Jakarta – Sudirman
About the Role
XEXYMIX Indonesia is looking for a Junior KOL Specialist to support the execution of influencer marketing, PR initiatives, and brand partnerships. This role will work closely with the PR & KOL Lead to coordinate KOL campaigns, manage creator relationships, and ensure seamless execution of marketing activities. It's an excellent opportunity for someone who is passionate about social media, creator marketing, and the activewear industry.
Key Responsibilities
1. KOL & Influencer Management
- Source, maintain, and update the KOL, influencer, and creator database
- Manage KOL outreach, communications, follow-ups, and relationship building
- Support TikTok Affiliate and Brand Creator collaboration programs
- Communicate campaign briefs, product launches, and marketing initiatives to creators
- Coordinate product seeding, shipment, deliverables, and campaign timelines
- Ensure all KOL deliverables are completed on time and aligned with campaign objectives
2. Campaign & Event Coordination
- Assist in planning and executing KOL campaigns, product launches, and brand events
- Prepare campaign briefs, trackers, timelines, and operational requirements
- Coordinate with Marketing, Social Media, Creative, and E-commerce teams to ensure smooth campaign execution
- Support KOL coordination during events and brand activations
3. Reporting & Administration
- Track KOL posting schedules and ensure alignment with the marketing calendar
- Maintain accurate campaign trackers, shipment records, and KOL databases
- Monitor campaign performance and compile post-campaign reports and key insights
4. PR & Partnership Support
- Support PR activities, sponsorships, and partnership initiatives
- Coordinate with external partners, agencies, vendors, and communities
- Assist with administrative and operational tasks for the PR & KOL team
Qualifications
- Bachelor's degree in Communication, Marketing, Public Relations, Digital Marketing, or a related field
- 1–3 years of experience in KOL, Influencer Marketing, PR, Social Media, or Brand Partnership (internship experience is welcome for fresh graduates)
- Strong understanding of Instagram, TikTok, influencer marketing, and digital trends
- Excellent communication, coordination, and interpersonal skills
- Proficient in Google Workspace (Sheets, Docs, Slides) and Microsoft Office
- Strong organizational and administrative skills with great attention to detail
- Able to manage multiple projects and work in a fast-paced environment
- Proactive, resourceful, and passionate about building relationships and networking
- Good written and spoken English is a plus
