Jr. Performance Marketing Executor

Job Requirements:

1. Minimum 1–2 years of hands-on experience in Programmatic Advertising and/or Digital Media Buying.
2. Hands-on experience using Google Display & Video 360 (DV360) is REQUIRED. Candidates must have practical experience setting up, managing, monitoring, and optimizing campaigns through DV360.
3. Strong understanding of the Programmatic Advertising ecosystem, including DSP, SSP, DMP, audience targeting, bidding strategies, inventory, and programmatic campaign optimization.
4. Proven experience in launching, managing, and optimizing programmatic campaigns using DV360.
5. Experience with audience targeting and segmentation, including first-party and third-party data within DV360.
6. Experience managing multiple campaign types and objectives, from upper-funnel branding to lower-funnel performance campaigns.
7. Experience running performance marketing campaigns across channels such as Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.
8. Strong analytical skills with the ability to analyze campaign data and translate findings into actionable insights and strategic recommendations.
9. Proficient in SQL for data extraction, transformation, and analysis.
10. Skilled in analytical tools such as Python, R, or Advanced Excel, including Pivot Tables, VLOOKUP/XLOOKUP, and data modeling.
11. Familiar with Business Intelligence (BI) tools such as Tableau, Power BI, Looker, or Google Data Studio.
12. Strong understanding of digital marketing metrics such as CTR, CVR, CPA, ROAS, ROI, CAC, and LTV.
13. Understanding of channel attribution, campaign measurement, and budget optimization based on data insights.
14. Experience with Google Campaign Manager (GCM) or other ad servers is highly preferred.
15. Strong attention to detail and ability to manage and monitor multiple campaigns simultaneously.
16. Able to troubleshoot basic issues related to campaign setup, tracking, targeting, and digital advertising platforms.
17. Comfortable working closely with Performance Marketing, Growth Marketing, Digital Media Buying, and Client Management teams.
18. Strong business acumen with strategic thinking, analytical, and problem-solving skills.
19. Excellent communication skills with the ability to present campaign performance, insights, and recommendations to internal teams and clients.
20. Google Certified Professional in Display & Video 360 or other relevant Programmatic Advertising certifications is highly preferred.
21. Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a related field. A master’s degree is a plus.

Key Responsibilities:

1. Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, programmatic advertising platforms, and email marketing.
2. Programmatic Optimization: Manage and optimize programmatic buying strategies, specifically leveraging Google Marketing Platform (DV360), to maximize reach, audience targeting precision, and media spend efficiency.
3. Keyword and Audience Research: Perform keyword research and advanced audience analysis (including first-party and third-party data segmentation within DV360) to inform ad targeting and content strategies.