Deskripsi pekerjaan Head of Sales & Marketing PT Sera Food Indonesia
PT Sera Food Indonesia is looking for an experienced and strategic Head of Sales & Marketing to lead the company's commercial growth. This position is responsible for developing and executing integrated sales and marketing strategies, expanding market reach, strengthening brand awareness, and driving sustainable revenue growth across multiple sales channels.
The ideal candidate has extensive experience in the FMCG/Frozen Food industry, strong leadership capabilities, and proven success in managing national sales operations and marketing initiatives.
Job Description
- Develop and execute sales & marketing strategies to achieve business targets.
- Lead and develop the Sales & Marketing team to improve performance.
- Manage sales channels including General Trade (GT), Modern Trade (MT), Horeca, Distributor, and B2B.
- Build and maintain strong relationships with customers, distributors, and business partners.
- Monitor sales performance, market trends, budgets, and departmental KPIs.
- Collaborate with cross-functional teams to support business growth and new product launches.
Qualifications
- Bachelor's Degree in Business, Marketing, Management, or related field.
- Minimum 8 years of experience in Sales & Marketing within the FMCG/Frozen Food industry, including at least 3 years in a managerial role.
- Strong understanding of sales strategy, distribution management, and marketing.
- Experienced in handling GT, MT, Horeca, Distributor, and B2B channels.
- Strong leadership, analytical, communication, and negotiation skills.
- Proficient in Microsoft Office; experience with ERP/CRM systems is an advantage.
- Results-oriented, willing to travel, and able to work in a dynamic environment.
- Fluent in English is an advantage.


