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Skills
Deskripsi pekerjaan Head of Online Business PT Kami Gawi Berjaya
- Manage all online (E-Commerce and Marketplaces activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement e-commerce / Marketplaces strategy in order to improve sales and exposure performance
- Work with developers to improve website speed and stability
- Work with marketing team and manage digital marketing in order to improve sales and traffic acquisition
- Re-Platforming website to new CMS, making website mobile friendly
- Research market in order to discover new trends and technologies in order to improve website performance
- Analyze data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media ads
- Develop marketing calendar and oversee website uploads and landing pages development
- Report on performance daily, monthly, and annually
- Work with marketplaces partner to improve sales and exposure performance
- Manage merchandising strategy with merchandising and brand team
- Work with logistic partner to improve shipping performance
- Work with Design team, UI/UX, and customer service to improve user experience
- At least 3 years of experience in a similar role
- Experience managing marketing and tech teams
- Experience developing and overseeing digital marketing strategies
- Excellent understanding of web analysis
- Strong marketing and tech background
- Knowledge of digital marketing channels such as PPC, SEO, Social Media Display, programmatic remarketing (AI) and affiliate marketing channels
- Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
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