
Head of Marketing
Persyaratan
Skills
Cross-functional Team Leadership
Marketing Management
Market Analysis
Market Research
Data Analytics
Teamwork
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Deskripsi pekerjaan Head of Marketing PT Kami Gawi Berjaya
- Lead and oversee multiple Marketing sub-divisions including; Graphic Design, Digital Marketing, Content, KOL, Social Media, Copywriting, and Broadcasting.
- Provide strategic direction and inspire a high-performing team to deliver innovative, impactful, and measurable outcomes.
- Drive performance across all marketing disciplines to achieve both short-term and long-term business objectives.
- Develop and execute the creative and strategic vision for the brand, ensuring consistency in visual aesthetics, messaging, and overall brand experience.
- Oversee the development of marketing collateral, campaigns, and content strategies across multiple channels that align with the brand identity and resonate with target audiences.
- Lead the creation of compelling marketing campaigns, product launches, and visual merchandising strategies that differentiate the brand in the marketplace.
- Foster a culture of innovation and creativity within all marketing divisions while integrating market trends, consumer insights, and competitive analysis into strategy and execution.
- Collaborate closely with cross-functional teams and other key stakeholders to ensure an integrated and seamless approach to all creative and marketing initiatives.
- Act as the primary driver for defining and refining the brand’s identity, ensuring alignment between the company’s vision and the public-facing messaging across all platforms.
- Establish and enforce high-quality standards for all marketing deliverables, ensuring alignment with brand guidelines and design excellence across all divisions.
- Monitor, evaluate, and optimize marketing initiatives to maximize their impact and success.
- Utilize data analytics, market research, and audience insights to inform marketing strategies, strengthen the brand’s position in the marketplace, and deliver measurable ROI.
- Introduce metrics-driven decision-making across marketing divisions for better performance tracking and campaign success.
- Proven experience in a senior marketing leadership role, with demonstrated success managing multiple teams and disciplines (e.g., Graphic Design, Digital Marketing, KOL, Social Media, Copywriting, Broadcasting).
- Strong leadership skills, with the ability to mentor, motivate, and inspire cross-functional teams to achieve excellence.
- Exceptional ability to craft and execute strategic marketing and creative initiatives that elevate brand awareness and engagement.
- In-depth understanding of all relevant marketing functions, including digital marketing, influencer (KOL) strategies, creative copy development, and content production.
- Strong analytical mindset, capable of leveraging data and insights to guide decision-making and optimize marketing efforts.
- Excellent communication and stakeholder management abilities, with a proven track record of effective collaboration.

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