Deskripsi pekerjaan Head of Marketing PT Inovasi Sukses Sentosa
Job Responsibilities :
- Develop and execute an integrated marketing strategy aligned with company growth, brand awareness, lead generation, and revenue targets.
- Lead and oversee **digital marketing and performance marketing initiatives**, including paid advertising across platforms such as **Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant channels**.
- Develop strategies to optimize advertising performance, including audience targeting, campaign objectives, budget allocation, lead generation, conversion, and ROI.
- Lead the development and execution of digital campaigns across TikTok, Instagram, LinkedIn, Google, and other relevant digital channels.
- Oversee and develop TikTok and Instagram content strategies, including content pillars, campaign concepts, content calendars, video content, Reels, and trend-based marketing initiatives.
- Ensure social media content and digital campaigns are aligned with Indotrading's brand positioning, business objectives, and target audience.
- Analyze marketing, content, and advertising performance and translate insights into actionable strategies.
- Monitor key metrics including **Reach, Engagement, CTR, CPC, CPM, CPL, CPA, Conversion Rate, CAC, ROAS, and Marketing ROI**.
- Develop and execute B2B marketing strategies targeting potential buyers, suppliers, business partners, associations, and other strategic stakeholders.
- Build and maintain strategic **B2B partnerships** to expand Indotrading's ecosystem, brand exposure, lead generation, and business opportunities.
- Lead marketing activations, events, exhibitions, webinars, industry collaborations, and other online and offline marketing initiatives.
- Work closely with Sales, Business Development, Product, and Management teams to ensure marketing activities contribute to qualified leads and revenue growth.
- Lead, mentor, and develop the Marketing team while ensuring effective execution and achievement of marketing targets.
- Manage marketing budgets and optimize spending across advertising, campaigns, activations, and other marketing initiatives.
- Monitor market trends, competitors, social media trends, and developments within the B2B and digital marketplace industry.
Requirements:
- Minimum 3-5 years of experience in Marketing, Digital Marketing, Growth Marketing, Performance Marketing, or related fields.
- Minimum 2–3 years of experience in a managerial or leadership position.
- Experience in B2B marketplace, technology, SaaS, digital platform, or similar industries will be an advantage.
- Strong experience and understanding of Digital Advertising and Performance Marketing, especially Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, or other relevant advertising platforms.
- Able to understand, analyze, and optimize advertising performance based on key metrics such as CTR, CPC, CPM, CPL, CPA, CAC, Conversion Rate, and ROAS.
- Strong understanding of TikTok and Instagram marketing, including content strategy, content trends, Reels, short-form video, audience engagement, and social media campaigns.
- Experience in developing and executing Integrated digital campaigns, combining content, social media, paid advertising, and other marketing channels.
- Proven experience in B2B Marketing, Lead Generation, Growth Marketing, Partnership, or Business Development Marketing.
- Experience in developing and managing strategic partnerships, communities, associations, media, or industry collaborations.
- Experience in handling marketing activations, events, exhibitions, webinars, or promotional campaigns.
- Strong understanding of marketing funnels, customer journey, lead generation, and conversion optimization.
- Data-driven and able to make strategic decisions based on marketing, campaign, content, and advertising performance.
- Strong leadership, communication, stakeholder management, and team management skills.
- Able to balance strategic planning with hands-on execution.
