Deskripsi pekerjaan Head of Growth & Digital Products (English Required) PT NOVA MEDIA LAB
ABOUT US
We are a founder-led, AI-first group based in Gading Serpong. Our YouTube channel already reaches a large French-speaking audience across Africa and Europe. We are now turning that audience into an online education business, selling courses and digital products to French-speaking Africa, France and, next, Indonesia. We build fast, with a small team and heavy use of AI (Claude, automation, custom internal tools).
THE ROLE
You will run our online education business end to end, as if it were your own company. The business is at an early stage: your mission is to turn it into a profitable, fast-growing business. You own four areas: product, marketing, sales and customer service. You will have a full-time developer, an in-house sales closer who speaks French, freelancers, and the founder's direct support on content and audience.
WHAT YOU WILL DO
• Product: turn the founder's expertise into courses and digital products; define offers, pricing and launch calendars.
• Marketing: build and run the full funnel: YouTube traffic, landing pages, email/WhatsApp sequences, Meta and TikTok ads, webinars.
• Sales: manage the closing process and the sales team; set targets and scripts; track conversion at every step.
• Customer service: set up support (French-speaking freelancers and AI tools), refunds, onboarding and student success.
• Systems: work with our developer to automate payments, CRM, delivery and reporting.
• Numbers: own a weekly dashboard (revenue, CAC, conversion rate, refund rate, LTV) and report to the founder.
• Team: hire and manage freelancers and, as revenue grows, your own team.
WHAT WE ARE LOOKING FOR
• 3 to 6 years in growth marketing, performance marketing, e-commerce, edtech or digital products.
• You have launched something from zero: a product, a funnel, a brand or a campaign that generated real revenue. Show us the numbers.
• Hands-on with paid ads (Meta and/or TikTok), landing pages, email or WhatsApp automation and analytics.
• You already use AI tools daily (ChatGPT, Claude, AI design and video tools) to work faster.
• Fluent English, written and spoken. Bahasa Indonesia native.
• Data-driven: you talk about CAC and conversion rates, not only likes and followers.
• Comfortable working across markets and cultures.
NICE TO HAVE
• French, at any level.
• Experience selling online courses, coaching or info-products.
• Experience managing a small team or freelancers.
• Experience selling to African or international markets.
WHY JOIN
• A real P&L and a profit share: you grow with the business you build.
• Direct work with the founder, fast decisions, no bureaucracy.
• An existing audience: you do not start from a cold market.
• Budget for training, freelancers and external coaches.
• Office in Gading Serpong: no Jakarta commute.
HOW TO APPLY
Send your CV and a short note (max. 200 words) about one product or campaign you grew: what you did and the numbers. English required.
