Deskripsi pekerjaan Head of Brand & Marketing The Mat Career
Head of Brand & Marketing
Brands: The Mat · PLATFORM . Sir Greek Frozen Yogurt
Reports to: Founder
We are looking for a highly organized, commercially minded Head of Brand & Marketing to lead marketing across our portfolio of lifestyle, fitness and F&B brands.
This role is for someone who can take strong ideas and turn them into action — quickly, clearly and consistently.
You don’t need to be the most creative person in the room. You need to know what good looks like, know how to bring the right people together, and be exceptionally good at making things happen.
What You’ll Own
Marketing Strategy & Growth
* Build and execute the marketing strategy for each brand.
* Translate business objectives into clear marketing priorities and campaigns.
* Own the annual and monthly marketing calendar.
* Understand what drives acquisition, retention, traffic, engagement and revenue.
* Track marketing performance and continuously improve what we do.
Execution & Project Management
* Turn concepts into clear briefs, timelines, responsibilities and deliverables.
* Manage multiple campaigns, launches and brands simultaneously.
* Keep projects moving and identify bottlenecks before they become problems.
* Ensure campaigns launch on time and at the expected quality.
* Know when something needs more work — and when it’s time to ship.
Team Leadership
* Lead and organize the marketing team across content, social, partnerships, KOLs, campaigns and community.
* Delegate clearly and hold people accountable.
* Set priorities when everything feels urgent.
* Create efficient workflows between marketing, creative, operations and external partners.
* Build a team that can operate independently without constant founder involvement.
Brand Management
* Work closely with our Brand & Creative Director to translate each brand’s identity into consistent execution.
* Protect the distinct positioning, voice and visual identity of Platform, The Mat and Sir.
* Ensure the team understands the brand well enough to make good everyday decisions independently.
* Maintain high creative standards without allowing perfectionism to slow execution.
Partnerships, Community & Campaigns
* Oversee brand collaborations, KOL/influencer strategy, events and partnerships.
* Identify opportunities that are genuinely relevant to each brand.
* Develop campaigns that create conversation while supporting commercial objectives.
Performance & Accountability
* Own the marketing budget and allocate resources based on priorities.
* Establish clear KPIs for the department.
* Report regularly on what’s working, what’s not and what we’re doing next.
* Connect marketing activity to actual business outcomes — not just followers, views or likes.
Who We’re Looking For
You are:
* An exceptional executor. You get things across the finish line.
* Highly organized. Multiple brands and moving pieces don’t overwhelm you.
* A natural delegator. You don’t hoard work.
* A strong people manager. You can coordinate different personalities and disciplines.
* Fast but thoughtful. You don’t sacrifice standards, but you don’t chase perfection unnecessarily.
* Commercially minded. You understand that marketing ultimately needs to contribute to the business.
* Brand sensitive. You have good taste and can recognize what feels right or wrong for a brand.
* Decisive. You’re comfortable making calls with imperfect information.
* Proactive. You solve problems before someone has to ask.
* Low ego. You’re comfortable collaborating with people who may be stronger than you in specific areas.
* Comfortable pushing back. You can tell the team — and the founders — when priorities need to change.
Experience
Ideally 5+ years of marketing experience, with meaningful experience leading teams and executing integrated campaigns.
Experience in lifestyle, hospitality, F&B, fitness, beauty, fashion or consumer brands is highly relevant.
We’re less interested in impressive company names and more interested in what you personally owned, built and delivered.
What Success Looks Like
Within this role:
Ideas don’t get stuck.
Everyone knows what they’re responsible for and when it’s due.
The marketing team becomes less dependent on the founders for everyday execution.
Creative quality remains high, while the organization becomes significantly faster.
PLATFORM, The Mat and Sir each maintain their own distinct identity.
And marketing becomes accountable not only for how the brands look and feel, but how the businesses grow.
One Important Thing
This is not a purely creative role.
We already have strong creative and brand direction.
We are looking for the person who can take that vision, organize the people around it and make exceptional work happen — again and again.
