Deskripsi pekerjaan HEAD CREATIVE MARKETING Jus Antara
JOB DESCRIPTION
1. Develop and execute creative marketing strategies across multiple F&B brands.
2. Lead brand positioning, creative direction, and visual identity to strengthen brand awareness.
3. Develop marketing campaigns, promotional concepts, and brand activations to drive engagement and sales.
4. Lead content strategy and oversee content planning, production, and distribution across digital platforms.
5. Develop creative ideas for social media content, including videos, reels, TikTok, photoshoots, and other digital content formats.
6. Oversee the end-to-end content production process, from brainstorming, scripting, shooting, editing, to publishing.
7. Lead and manage the creative team, including graphic designers, content creators, videographers, and other creative roles.
8. Collaborate with Brand, Operations, and Digital Marketing teams to ensure consistent brand communication and campaign execution.
9. Monitor social media trends, competitor activities, and F&B consumer behavior to identify creative opportunities.
10. Analyze campaign and content performance, manage creative budgets, and develop strategies to improve brand engagement and marketing effectiveness.
QUALIFICATIONS
1. Bachelor's Degree in Marketing, Communication, Visual Communication Design, or a related field.
2. Minimum 5 years of experience in Creative Marketing, Brand Management, or Marketing.
3. Must have previous working experience in an F&B company or managing F&B brands.
4. Proven experience handling marketing campaigns and content development for F&B brands.
5. Strong understanding of F&B branding, consumer behavior, and digital marketing trends.
6. Experienced in developing creative concepts, content strategies, and integrated marketing campaigns.
7. Strong understanding of social media platforms, especially Instagram and TikTok.
8. Experienced in overseeing content production, including video, photography, copywriting, and visual storytelling.
9. Proven leadership experience in managing creative teams and multiple projects simultaneously.
10. Creative, strategic, trend-aware, and data-driven with strong communication and project management skills.
