Deskripsi pekerjaan Growth Marketing Specialist Superalink
We are looking for a Growth Marketing Specialist to drive customer acquisition, conversion, and revenue growth across digital channels. This role will be responsible for planning, executing, and optimizing growth initiatives across paid media, SEO, CRM, partnerships, landing pages, and other performance-driven channels.
The ideal candidate combines analytical thinking, experimentation, and execution capability to identify scalable growth opportunities and improve marketing efficiency across the customer journey.
Key Responsibilities
Growth Strategy & Execution
- Develop and execute growth initiatives to drive customer acquisition, conversion, and retention.
- Identify growth opportunities across paid, organic, partnership, referral, and lifecycle marketing channels.
- Collaborate with cross-functional teams to improve the end-to-end customer journey.
Performance Marketing
- Manage and optimize paid acquisition channels, including Google Ads, Meta Ads, and other relevant platforms.
- Monitor campaign performance and continuously improve ROAS, CPA, conversion rate, and revenue contribution.
- Conduct A/B testing on creatives, audiences, offers, landing pages, and campaign structures.
Analytics & Insights
- Analyze marketing, website, and customer data to identify growth opportunities and performance gaps.
- Monitor key funnel metrics and provide actionable recommendations.
- Build regular reporting and dashboards to support decision-making.
Market & Customer Research
- Monitor competitor activity, market trends, and customer behavior.
- Identify emerging growth opportunities and new acquisition channels.
- Support customer segmentation and audience development initiatives.
Requirements
- Min 5 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, or related fields.
- Strong understanding of Google Ads, Meta Ads, analytics tools, and performance marketing fundamentals.
- Experience managing acquisition campaigns and optimizing marketing funnels.
- Comfortable working with data, reporting, and performance analysis.
- Strong analytical and problem-solving skills.
- Familiarity with SEO, CRO, CRM, lifecycle marketing, or marketing automation is a plus.
- Experience using Google Analytics, Looker Studio, Metabase, or similar reporting tools is a plus.
- Passion for travel, technology, startups, or digital products is a plus.
