Deskripsi pekerjaan Growth Marketing & Campaign Specialist Mamafirst.co
Are you passionate about marketing, brand communication, partnerships, and driving growth?
Mama First is looking for a Growth Marketing & Campaign Specialist to help us strengthen our marketing initiatives — from managing digital channels and creating impactful campaigns to building strategic partnerships that drive business growth.
💼 What You’ll Do
Marketing Channel Execution
- Manage product and campaign updates across the website, email, marketing WhatsApp and community channel.
- Maintain accurate product information, promotional content and calls to action.
- Execute segmented nurturing, cross-selling and reactivation campaigns using relevant customer information and contact preferences.
- Coordinate campaign content and publishing schedules with the Social Media team.
- Monitor channel-to-inquiry conversion and identify practical improvements to the customer journey.
- Maintain MamaCircle’s light-touch acquisition and nurturing activities.
Campaign Planning & Execution
- Prepare campaign proposals for all BUs, including objectives, audiences, offers, channel activities, timelines and budget requirements.
- Translate product knowledge—including service features, benefits, care processes and use cases—into clear, compelling marketing communication that helps customers understand the value of each of our BUs' (class, care, birthclub,etc)
- Execute approved campaigns and maintain the campaign calendar.
- Coordinate creative requests, deliverables and launch deadlines with Brand & Community, freelancers and agencies.
- Check campaign materials for product accuracy, offer consistency and readiness before publication.
- Ensure Sales understands campaign mechanics and Operations can fulfil promoted services.
- Monitor results and recommend adjustments within approved plans and budgets.
Product Communication
- Develop product and campaign messages based on positioning, customer needs and commercial priorities.
- Translate product features, benefits, packages and offers into clear communication that helps customers understand and choose suitable services.
- Prepare communication briefs and copy for product pages, email, WhatsApp, promotional materials and campaign content.
- Coordinate with Operations and Sales to verify pricing, service details, availability and promotional terms.
- Apply MamaFirst’s established brand voice and visual guidelines, working with Brand & Community on messaging alignment.
- Recommend improvements to product communication based on customer questions, objections and campaign results.
Agency & Campaign Partner Coordination
- Act as the daily contact for the paid media agency and KOL agency.
- Provide campaign briefs, approved messages, offers, asset requirements and tracking instructions.
- Monitor deliverables, spending and campaign results; coordinate improvements with agencies.
- Identify and coordinate collaborations specifically for campaigns or promotions, such as joint offers, giveaways, KOL promotions and co-marketing activities.
- Submit proposed partners, costs and collaboration terms for approval before commitment.
- Track partner deliverables and evaluate campaign-generated inquiries and bookings.
Performance Monitoring & Customer Insights
- Track campaign spending, new leads by service area, qualified leads, conversion rates and acquisition costs.
- Reconcile campaign results with Sales feedback and booking records using agreed reporting standards.
- Investigate customer objections, lead-quality issues and conversion gaps with Sales and the Growth and Data Lead.
- Recommend and execute prioritized tests involving messages, offers, landing pages and follow-up journeys.
- Prepare concise performance reports covering results, findings and recommended next actions.
🎯 What We’re Looking For
- Minimum Bachelor’s degree (S1) from a reputable university, preferably in Marketing, Business Administration, Communications, or a related field.
- A background in or understanding of female health, wellness, or care services is highly desirable.
- Strong skills in Market Planning and Market Research to devise effective strategies and identify trends.
- Proficiency in Sales and Marketing to reach target audiences and drive growth.
- Excellent Communication skills to engage with clients, partners, and internal teams effectively.
- Demonstrated ability to work both independently and collaboratively in a hybrid work environment.
- Experience in digital marketing and proficiency with marketing tools and platforms is a plus.
📍 Location: Jakarta
💼 Working Arrangement: Hybrid (Min. 2x WFO - Kembangan, Jakarta Barat)
If you’re ready to create meaningful marketing initiatives and contribute to the growth of Mama First, we’d love to hear from you!
