Deskripsi pekerjaan Growth & Performance Marketing Specialist (E-commerce & Paid Med Nilaya
About Nilaya
Nilaya is a fast-growing health and wellness brand known for premium herbal supplements. We prioritize quality, transparency, and innovation — and we are looking for a talented growth-driven marketer to help scale our digital presence.
Role Overview
We are seeking a Growth & Performance Marketing Specialist to lead our Meta Ads, increase conversions across TikTok Shop and Shopee, and optimize our creative assets together with our designer.
You will also be responsible for improving the performance of our Shopify website, which currently drives minimal sales.
This role is perfect for someone analytical, technical & creative, and passionate about driving measurable results.
Key Responsibilities
1. Paid Advertising & Growth
• Plan, test, manage, and optimize Meta Ads campaigns to maximize ROAS.
• Analyze performance data and adjust strategy continuously.
• Create testing frameworks (audiences, creatives, hooks, landing pages).
2. Conversion Rate Optimization (CRO)
• Improve listing titles, descriptions, storytelling, and images on Shopee and TikTok Shop.
• Identify and fix bottlenecks in the customer journey.
• Create framework for content creation that converts very well & Conduct A/B testing on creatives, pricing, and product presentation.
3. Creative Coordination
• Work closely with the designer and marketing team to produce high-performing visuals.
• Provide clear briefs based on CRO insights and customer behavior.
• Ensure brand consistency across platforms.
4. Website Improvement (Shopify)
• Analyze current website issues and propose solutions to increase conversions.
• Improve product pages, UX, load speed, and overall marketing funnel.
Requirements
• Proven experience running Meta Ads with successful results.
• Strong understanding of CRO for e-commerce (TikTok, Shopee, or similar).
• Ability to analyze data and turn insights into actions.
• Strong understanding of Shopify optimization.
• Creative mindset + structured execution.
• Proactivity and a strong ownership mentality
• Strong preference for candidates already living in Bali
Nice to Have
• Experience in health & wellness, supplements, or beauty.
• Basic design or video editing knowledge.
• Familiarity with TikTok creative trends.
