Deskripsi pekerjaan Google Ads Manager PT. BRD NEW MATERIALS INDONESIA
WE ARE HIRING!
GOOGLE ADS MANAGER
PT BRD New Materials Indonesia is looking for an experienced, analytical, and results-driven Google Ads Manager to manage and optimize our digital advertising campaigns and drive measurable business growth.
JOB RESPONSIBILITIES
- Plan, develop, execute, and manage Google Ads campaigns to achieve business and marketing objectives.
- Conduct keyword research, competitor analysis, and audience targeting to identify potential customers.
- Manage and optimize Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
- Monitor campaign performance and optimize advertising strategies to maximize ROI and generate quality leads.
- Manage advertising budgets efficiently and ensure optimal cost allocation.
- Analyze campaign performance using Google Ads, Google Analytics 4 (GA4), and other relevant analytics tools.
- Track and evaluate key performance indicators (KPIs), including ROAS, Cost per Lead (CPL), Cost per Acquisition (CPA), and Conversion Rate.
- Conduct A/B testing on ad creatives, landing pages, keywords, and bidding strategies.
- Prepare regular campaign performance reports and provide actionable recommendations for improvement.
- Ensure proper conversion tracking implementation and continuously improve campaign effectiveness.
QUALIFICATIONS
- Minimum 3 years of proven experience in managing and optimizing Google Ads campaigns.
- Demonstrated track record of successfully managing Google Ads campaigns with measurable results.
- Hands-on experience managing advertising budgets and optimizing campaign performance.
- Strong understanding of Google Search Ads, Display Ads, YouTube Ads, and Performance Max.
- Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Strong knowledge of keyword research, audience segmentation, bidding strategies, and landing page optimization.
- Able to demonstrate previous campaign performance through a portfolio or case studies, including relevant KPIs such as ROAS, CPL, CPA, and conversion rates.
- Experience in B2B marketing, industrial, or manufacturing companies will be a strong advantage.
- Excellent analytical, problem-solving, and communication skills.
- Self-motivated, detail-oriented, and able to work independently.
