Deskripsi pekerjaan GM Marketing Communication Referensiin_Aja
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About Our Client:
Our client is a leading healthcare service provider operating a network of premium hospitals and specialty clinics across Indonesia. Established with a commitment to delivering internationally accredited, high-quality, patient-centric care, the organization serves diverse healthcare needs through advanced facilities, innovative services, and a focus on service excellence. With a vision to significantly expand its presence and impact, the group is investing heavily in specialty clinic growth, strategic partnerships, and cross-hospital initiatives to deliver sustainable, long-term value for both patients and stakeholders.
Job Brief:
Our client is seeking a highly strategic and results-driven General Manager Marketing Communication to lead the organization's integrated marketing communication strategy across its network of hospitals and specialty clinics. Reporting to the Associate Director Commercial, this role will be responsible for strengthening brand positioning, enhancing corporate reputation, driving patient engagement, and ensuring consistent brand messaging across all communication channels. The GM Marketing Communication will oversee branding, public relations, digital communications, media relations, corporate campaigns, and event marketing while collaborating closely with hospital management and cross-functional corporate teams. The ideal candidate has extensive experience in integrated marketing communications, brand management, corporate communications, and leading high-performing marketing teams within healthcare, hospitality, FMCG, retail, or other customer-centric service industries.
Job Description:
- Develop and execute integrated marketing communication strategies aligned with the organization's business objectives and brand vision.
- Lead annual marketing communication planning, including brand strategy, media planning, digital communications, and campaign execution.
- Drive corporate branding initiatives to strengthen brand awareness, reputation, and market positioning across all hospitals and specialty clinics.
- Ensure consistent brand identity and messaging across ATL, BTL, digital platforms, public relations, and internal communications.
- Oversee the development of creative marketing materials, including advertising campaigns, promotional assets, videos, social media content, and corporate publications.
- Build and maintain strong relationships with media partners, agencies, government institutions, and external stakeholders to maximize positive brand exposure.
- Lead corporate communications, media relations, crisis communication, and reputation management initiatives.
- Monitor marketing campaign performance, media exposure, customer engagement, and ROI, providing data-driven recommendations for continuous improvement.
- Manage sponsorship programs, community engagement initiatives, CSR communications, and brand activation events to support business growth.
- Lead, mentor, and develop a high-performing Marketing Communication team while managing external agencies and vendors to deliver impactful campaigns.
Job Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field; a Master's degree is an advantage.
- Minimum 10 years of experience in Marketing Communications, Branding, Corporate Communications, or Integrated Marketing, with at least 5 years in a senior leadership role.
- Strong expertise in Integrated Marketing Communications (IMC), brand management, public relations, media strategy, and digital communications.
- Proven track record in developing and executing successful multi-channel marketing campaigns that drive brand awareness and customer engagement.
- Experience in healthcare, hospitality, retail, FMCG, consumer services, or other customer-centric industries is highly preferred.
- Strong understanding of media relations, corporate communications, crisis communication, and reputation management.
- Excellent leadership, stakeholder management, negotiation, presentation, and communication skills.
- Strong analytical mindset with the ability to evaluate campaign effectiveness, marketing ROI, and customer insights.
- Highly creative, commercially driven, and capable of leading cross-functional collaboration in a fast-paced environment.
- Professional proficiency in Bahasa Indonesia and English, both written and spoken.
