Job Requirements
This job post is managed by
Supernova RECRUITMENT
Last active 2 years ago
Skills
Job description for Global Brand Director - Coco and Eve at Supernova
About Coco & Eve
Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.
In 2023, we have a product launch pipeline with 20 product launches across 8 key moments plus we are launching the brand instore with top global retailers. It will be the biggest year for Coco & Eve in the brand's history.
About the Job
We are looking for a beauty brand growth expert to head up Coco & Eve globally, in a newly created Global Brand Director role. The successful candidate will drive brand and product growth.
You will shape the brand strategy, global brand communication and marketing strategy. You will manage a team of 14 marketing professionals across social media, brand marketing, influencers, PR and design.
You are an inspiring and hands-on leader, with an eye for style and out of the box creative thinking, and ready to share the magic of Coco & Eve with the world. You love planning campaigns and can show your amazing execution success in the beauty industry.
Responsibilities
- Create and compose record breaking marketing campaigns
- Lead the global communication strategy and PR agencies across key markets
- Lead and compose global product launches that drive brand love across social media and hit set sales targets. Lead the 8 main launch campaigns planned for 2023 to drive brand love and sales.
- Create innovative and exciting campaigns and product launch concepts and communicate with external agencies
- Spearhead campaigns to grow brand love and awareness globally
- Create the launch campaign for major retailers in UK, US & Australia
- Lead the team of 14 marketing professionals with new, fresh, innovative ideas and concepts to develop best-in-category content and campaigns
- Leadership of the Coco & Eve team, managing performance and their ongoing professional development
- Hands on focus on our Instagram and tiktok accounts to grow organic reach
- Define the market niche of the brand and identify gaps or opportunities to gain a competitive edge
- Brand P&L accountability
- Directly managing the ATL, PR, influencer, photoshoot & content sourcing budget
- Analysis and track performance results; provide ongoing recommendations for increasing sales and profitability
- Drive an entrepreneurial culture within Supernova supporting our core values, mission, and vision through sharing your energy, passion, and knowledge
Your Profile
- 10+ years in a high growth beauty brand in a hands-on marketing role, preferably with a focus in the US, UK or European market
- Proven execution success in creating compelling marketing campaigns reaching extraordinary sales targets
- Creative mind, thinking out of the box
- Performance marketing mindset with proven experience with driving business results
- Proven track record in driving social media strategies to grow organic reach
- Experience in managing branding and marketing professionals
- Consumer focused and a global mindset
In Return You Will Get
- Flat hierarchy and co-operative working atmosphere
- Freedom to execute own ideas
- Holistic insurance coverage
This job has everything for the right applicant, and is available immediately. All applications will be treated confidentially.
Only successful candidates will be contacted.
Supernova is an equal opportunity employer. Our values define the working culture and environment we strive to create – fair, diverse, respectful and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. We promote harmonious working relationships and encourage a learning and development culture. We welcome applications from talented people coming from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations and are committed to providing a working environment free from harassment, discrimination and retaliation.
See our Applicant Data Protection policy for information on how we collect, use and process your personal data: supernovabrands.com/applicant-data-protection-notice/