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· Research, develop, and execute solution business plans including marketing sizing, addressable market opportunity, win/loss analysis, customer requirements, competitive positioning, and more;
· Work with product management/ engineering and pre-sales solution team to guide development of solutions, technologies, and demonstration. Work with partners to develop joint solutions if any;
· Work with marketing planning and product marketing to develop and execute annual and quarterly go-to-market plans including lead solutions, awareness, demand generations, sales enablement and partner plans; and supporting materials/ contents;
· Build up an in-depth understanding of customer and prospect requirements and share the voice of the customer/ prospect within sales & marketing team. Provide effective sales and marketing tools that enable Sales to successfully win new business;
· Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling.
Experience and Requirements:
· University certificate in computer science or IT is required
· A minimum of 1 year in solution and/or product marketing in the enterprise software market is preferable but not mandatory
· Strategic thinking and ability to define and pursue high level objectives
· Proven ability to understand and communicate business processes, business challenges and associated infrastructure requirements effectively within different vertical industries and/or business functions
· Proven ability to provide the overall marketing plan for a solution, or set of solutions in an industry or functional area, including building a market-driven business case, developing a marketing and launch plan, working closely with customers
· Experience working with technology partners and system integrators to develop and implement partner marketing plans
· Proven personnel management and teamwork skills. Ability to work cross-functional teams and collaborate closely with marketing colleagues
· An Entrepreneurial drive and work ethic and attention to detail
· Ability to prioritize in a results-driven, collaborate environment
· Aptitude for technology and ability to connect technical concepts with customer value
· Outstanding written and verbal communication skills